THE COMMUNICATIVE PRAGMATIC MODELING OF THE FUNCTIONAL TYPE OF THE “MANAGEMENT DISCOURSE”
Journal Title: Південний архів (філологічні науки) - Year 2018, Vol 73, Issue
Abstract
The paper proposes the communicative pragmatic modeling of the functional type of the “management discourse” presented on the corporate sites of the leading American and British companies. Its model in the parameters: social mission, communicative aim, strategy, basic values, key concepts, role scenario, register and tonality of speech has been developed. The language resources of its representation in discourse have been also described.
Authors and Affiliations
Л. П. Науменко
Keywords
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