The Competitive pricing in marina business: Exploring relative price position and price fluctuation

Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2019, Vol 5, Issue 1

Abstract

Competitive pricing is considered to be a very important part of revenue management, a management instrument that enables selling right products and services to the customers at the prices that will produce highest revenues. Marina business is supposed to be a business whose products or services are perishable (similar to hotels, airlines, campsites, hostels etc.) and tracking prices of competitors is very important part of managing its business. The purpose of this paper is to address the problem of relative price position and relative price fluctuation performance in marina business and seeks to complement existing research in the domain of strategic price positioning. The research results reveal that marinas who set their prices higher than their competition achieve lower level of berth occupancy and at the same time succeed higher RevPAB. Marinas with lower prices than their competitors achieve higher level of berth occupancy and lower RevPAB.

Authors and Affiliations

Dubravka Vlasic, Katarina Poldrugovac, Sandra Jankovic

Keywords

Related Articles

Perceived Service Quality and Customer Revisiting Intention: The Case of “all you can eat” Asian Restaurants in Southern Taiwan

Purpose of this paper is to report on an investigation of the expected and perceived service quality at “all you can eat” restaurants in southern Taiwan. The findings of this study indicated that the service quality fact...

Goldmine or Bottomless Pitt? Exploiting Cornwall’s Mining Heritage

This research paper discusses the rise of the heritage and tourist industry in Cornwall. It aims to historically contextualize this process by analyzing it in relation to the neo-liberal political landscape of the 1980s....

Investigating casino event management integration: The case of East and South Asia casinos

The aim of this study is to investigate the gap of event management in East and South Asia’s casinos throughout the information provided by casinos on their websites. Main objective is to identify the differences and sim...

Festivals and destination marketing: An application from Izmir City

Festivals are among the growing global city and destination attraction factors and they are very trendy. Studies indicate that there is a direct relationship between the successful organizations of festivals and the numb...

Revisiting Employee - Guest Interactions in Hotels: An Analysis of Critical Incidents

The study was conducted to find out the positive and/or negative effects that hotel employees may have upon hotel guests’ experiences during their stay. Using the critical incident technique (CIT), data were obtained fro...

Download PDF file
  • EP ID EP546321
  • DOI 10.5281/zenodo.2640935
  • Views 76
  • Downloads 0

How To Cite

Dubravka Vlasic, Katarina Poldrugovac, Sandra Jankovic (2019). The Competitive pricing in marina business: Exploring relative price position and price fluctuation. Journal of Tourism, Heritage & Services Marketing, 5(1), 3-8. https://europub.co.uk/articles/-A-546321