The concept and connotation of smart tourism from the per-spective of rational choice
Journal Title: Smart Tourism - Year 2022, Vol 3, Issue 1
Abstract
Although the term “smart tourism” originated from western countries, it has “taken root and flourished” in China. Current understanding in domestic industry and academia not only reflects the reality of the development of smart tourism in China, but also encourages new research into its conceptualization and strategy. Based on the understanding and anal-ysis of the original mainstream technology application theory, this paper proposes new ideas on the concept and conno-tations of smart tourism from the perspective of rational choice theory. It concludes that the core characteristic of smart tourism is that it encourages the tourism subject to make the most rational choice.
Authors and Affiliations
Jingyi Li, Yunpeng Li, Zequn Ning, Wenli Chen
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