The concept of improvement of the product quality in the regulations on counteracting unfair market practices
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2017, Vol 33, Issue 1
Abstract
The main aim of the paper is to identify the factors improving the quality of products in the Act on counteracting unfair market practices. In the article the impact of the law regulations on the elements of the simple marketing system was examined. Another criterion for the analysis of legal regulations on the prevention of unfair practices was to verify customer orientation and presence of the idea of continuous improvement. The paper also shows the voice of the authors in the discussion on the universal role of quality. It turns out that there is an effect of legal regulations on combating unfair commercial practices as far as the components of the simple marketing system are concerned. These law regulations affect the elements of the marketing system, communication and product the most. The paper shows that the legal regulations on combating unfair commercial practices are consistent with the principles of quality management: customer orientation and continuous quality improvement. In the paper the authors point out that technological progress and the development of buyers’ consciousness require the humans to build utilitarian values. It is believed to be a civilisational challenge.
Authors and Affiliations
Leszek Kozioł, Janusz Ząbek
Keywords
Related Articles
- EP ID EP229605
- DOI -
- Views 57
- Downloads 0
Organizacyjne uwarunkowania marketingu w polskich przedsiębiorstwach
Artykuł porusza kwestie związane z komórkami marketingowymi. Pojęcie komórki marketingowej oznacza jednostkę organizacyjną firmy zajmującą się funkcjami z zakresu marketingu. Autorka omawia związek między istnieniem i ch...
Thematic villages as an example of innovativeness in rural tourism
The aim of the publication is to characterise thematic villages as an example of innovation in the tourism industry in Poland. The article presents the origin and conditions of the development of this kind of activity in...
Kreatywność a zarządzanie wiedzą
Zarządzanie wiedzą w warunkach nowej gospodarki tworzy szanse na sukces organizacji. Organizacje powinny swoją działalność oprzeć na wiedzy oraz maksymalnie wykorzystać dostępne zasoby niematerialne. Umiejętne zarządzani...
Conditionings of tourist entity operations
The article describes the external conditionings of tourist entities' operations, including changes in lifestyle and social needs as well as phenomena and processes characterising the sphere of economy. The article also...
Cost based model of differentiated premiums for accident insurance
In the developed countries, the data on the cost of compensation payments by insurance institutions provide the basis for differentiating premiums in the system of workers’ accident insurance. The paper identifies a numb...