The Conception of Developing Local Consumer Markets
Journal Title: Бізнес Інформ - Year 2015, Vol 8, Issue 0
Abstract
The article presents the conception of developing local consumer markets, which are formed in the conditions of heterogeneity of trading environment as well as competitive interactions of the market actors, taking into account the spatial limitations of possibilities of the consumer demand agents. The interrelationship of certain retail space, where the economic centers interact with the actors of the consumer market, with the relevant consumer preferences, occurring in the continuum of the local consumer market, have been determined. A number of specific characteristics of the local consumer markets that enable them to be treated in terms of the market organization as an integrated system with the both spatial-economic content and destination, has been allocated. The concept of developing local consumer markets on the basis of identification of the structure of the local trade space and the methodology of its definition as an integrated complex in order to meet consumer needs of the population have been substantiated, which provides to estimate the potential attractiveness of the consumer markets with fuzzy areas of service, identify their competitive advantages in the conditions of limitation of the relevant information. Prospect of further scientific research is to study the factors of influence on the consumer as well as the structural elements of the local consumer market, which are formed as result of the competitive interaction of the actors of a trade infrastructure under the influence of the innovative models for providing trading services.
Authors and Affiliations
Tamila Kushnir
Keywords
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