THE CONCEPTUAL FRAMEWORK OF ORGANIZING MARKETING MANAGEMENT FOR INDUSTRIAL ENTERPRISES
Journal Title: Економіка розвитку - Year 2013, Vol 66, Issue 2
Abstract
The role of marketing management in the activity of an industrial enterprise is determined. The stages of building a system of enterprise marketing management are proposed. The authors ’ proposals are adapted to the conditions of industrial markets. The conceptual framework of organizing marketing management for industrial enterprises is developed. The composition and structure of elements in the system of industrial enterprises marketing management (SIEMM) are developed through the elements of the SIEMM related to the enterprise’s architectural descriptions and to the enterprise’s practices. The components of the SIEMM’s viability are justified. Consolidated information is selected as the main component of the SIEMM. The approach to the development and consistent application of dynamic, structural and functional models of marketing management system is presented.
Authors and Affiliations
A. Pylypenko , К. Berezovskyi
Keywords
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- EP ID EP120512
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