The Critical Consideration of Generation Z Acceptance of The Facial Recognition Technology Future Implementation in the Front Office Department of a Family-Owned Car Rental Company in Bali
Journal Title: International Journal of Current Science Research and Review - Year 2025, Vol 8, Issue 03
Abstract
This study explores the acceptance of AI in Facial Recognition Technology among Generation Z in the front office department of a family-owned car rental company in Bali. By employing a mixed-methods approach, the study investigates the potential benefits and challenges of implementing this technology, its impact on customer experience, and its role in optimizing business operations. The study utilizes three frameworks, including the Technology Acceptance Model, Balance Scorecard, Hoshin Planning Kanri, and Business Model Canvas, to provide insights into the current behaviors and attitudes of Generation Z consumers towards facial recognition technology. The findings suggest that while there is a moderate level of interest in the implementation of AI technology, there is also a significant financial investment required for small family-owned businesses. Thus, the study provides recommendations for family-owned car rental businesses to carefully weigh the potential benefits and costs of implementing facial recognition technology while meeting the expectations of their customers.
Authors and Affiliations
Ni Putu Ina Trhisnawati Weca
Keywords
Related Articles
- EP ID EP762000
- DOI 10.47191/ijcsrr/V8-i3-47
- Views 39
- Downloads 0
Enhancing User Association to mmWave with Network Slicing and QoS Prioritization from Sub-6 GHz Bands
In order to increase network capacity and user experience, a move toward millimeter-wave spectrum use has become necessary due to the constraints of sub-6 GHz frequencies and the rising demand for mobile data. In this pa...
Moderating Role of Earnings Management on Leverage and Related Party Transactions Influence on the Effective Corporate Tax Rate (ETR) in Indonesian Stock Exchange Listed Industrial Companies for Periods of 2018 - 2022
This research aims to determine how earnings management moderates the influence of leverage and related party transactions on the Effective Corporate Rate (ETR) in Indonesia Stock Exchange listed industrial sector compan...
The Role of Shadow Teacher in Inclusive School: A Literature Review
The importance of the role of special assistant teachers in inclusive schools is interesting to learn, especially in assisting children with special needs this article aims to examine the role of shadow teachers in inclu...
Comparative Analysis of Volatility Levels of 10 Stock Indices on the Indonesian Stock Exchange on 2 Economic Events Using Time Series Econometric Methods
The purpose of this study is to determine the level of volatility of the 10 Stock Indices on the IDX during COVID-19 Economic Crisis and in the Economic Recovery periods in order to understand the benefits and risks of i...
Endonasal Rhinoplasty: Nasal Remodeling Without Visible Scars. A Case Report
Endonasal rhinoplasty, also known as closed rhinoplasty, is a surgical procedure used to modify the nasal structure for aesthetic or functional purposes without leaving visible scars. Its main advantage is achieving natu...