The Cultural Self-Awareness Study in the Mediated English Teaching Context—A WeChat Public Account Perspective
Journal Title: Advances in Social Sciences Research Journal - Year 2017, Vol 4, Issue 25
Abstract
With the increasing convergence between English teaching and the media technologies, WeChat public accounts have been broadly applied in English teaching in China. Based on the theory of Cultural Self-Awareness(CSA) and the “sixteen-Chinese-Character Philosophy” initiated by Fei Xiaotong, the founding Father of the Chinese sociology and anthropology, this paper endeavors to undertake an analysis of the content on the Chinese Spring Festival culture posted on the three selected English Learning WeChat public accounts during the Festival period, specifically, from Jan.23rd to Feb. 4th 2017. According to the data analysis of the 34 posts, findings are made that 1) None the three accounts have well practised the CSA when introducing the Spring Festival culture; 2) presenting this traditional Festival through the westerners’ positive attitude is an effective and refreshing way for the Chinese youth to better understand the Chinese traditional culture; and 3) the thought-provoking explanations and resonance-arousing comments are more desired than merely offering the bilingual reading materials on the Festival to the learners.
Authors and Affiliations
Zhang Haiyan
Keywords
Related Articles
- EP ID EP331139
- DOI 10.14738/assrj.425.4028.
- Views 72
- Downloads 0
On The Solution Axis, The Cyprus Problem And The Turkish Cypriot Press
Because of the negotiations’ processes ongoing for more than half a century with the hope of finding a solution to it - the Cyprus issue has gained extensive coverage at national and international press and media, with j...
Communication Barrier Encountered By Employees Working In Hotel Industry
Objective: Communication in English is an important antecedent for a noteworthy work performance in hospitality industry. English has been considered the universal language, an employee into hospitality sector is expecte...
The Usage of Counterfeit Materials in Grey Structures in Peshawar Construction Industry
The construction industry can be categorized as one of the most important Industries in modern society. Unfortunately, these days, the construction industry has been affected by a menace of counterfeiting. Author has fou...
Double Tragedy for Women with Disabilities in the Zimbabwean Education System.
Disability is about discrimination and systematic exclusion. This is aggravated in the case of women with disabilities in developing countries. Women with disabilities face attitudinal, physical and financial barriers in...
Cultural Explanations for Academic Underachievement of Ethnic Minority Students at Secondary Level in Vietnam
Ethnic minorities in Vietnam face more disadvantages in accessing infrastructure, financial services, healthcare, and modern technology. In education, their children also have lower educational achievements as well as hi...