THE CULTURE BASED POLITICAL PROGRAMS: IMPACT OF TALK SHOW ON THE AUDIENCE
Journal Title: Вісник Житомирського державного університету імені Івана Франка - Year 2016, Vol 84, Issue 2
Abstract
With the debate on globalization and on European integration, there is an increasing interest in media and multilingual audiences, cross-cultural and transnational perspectives, and the global-local articulation. Most of the research in these fields focuses on the structural or entertainment dimensions and / or on audience research, but there are only a few research projects concerned with the culture based political programs in Spain. Richardson and Meinhof (1999) contributed to filling the gap with a series of comparative case studies on satellite television programs proposed by news channels addressing a global audience (News Corp’s Sky News and Germany’s n.tv), local TV channels in Germany and Britain, and the European TV experience (ARTE, Euro-News), drawing on discourse analysis, applied linguistics, and social semiotics but there is a big gap in investigation of Spanish political talk show and its impact on the audience. Cultural diversity is the central issue of our times although with different emphases on MEDIA context. Media and communication studies have begun to draw on work in TV programs with the retrospect of political talk shows to understand how diversity is experienced across Spanish culture. Analyses are required as for the trans-national entities of the European Unity, in our case culture in Spain. The topic is of the increasing importance because of the talk show impact on the audience as emotionally as individual nation and region face the challenge of globalization and the propaganda of media content. The essay draws on cultural and media policy analyses. In short, late night entertainment talk shows or other soft news programs afford politicians one of their best opportunities to reach a large group of potentially persuadable voters in a relatively sympathetic venue. The increasing frequency of presidential candidate appearances on daytime and late night talk shows (Baum 2003a, 2005; Gold 2007) strongly suggests they believe such appearances are politically beneficial. The previous discussion illustrates the importance of drawing clear distinctions between different types of media outlets and content aimed at distinct audiences. Most research into the effects of soft news on public opinion finds any such effects to be contingent on media venue, topic, and audience characteristics. Such venues vary in the sophistication of their content and hence the likely learning effects among different types of viewers, while some issues are more easily framed in accessible terms than others. Moreover, different types of viewers differ in their propensity to learn about politics via such outlets. Scholars have only partially disentangled these distinctions. Much of the research in this area thus suffers from imprecise definitions of the independent (soft news exposure) and / or dependent (public opinion) variables. The study investigates the awareness level of public through TV talk shows (political).
Authors and Affiliations
А. V. Tsybko
Keywords
Related Articles
- EP ID EP442423
- DOI -
- Views 125
- Downloads 0
Culturological Approach to а Future Tourism Specialist Professional Training.
The article deals with the culturological approach and its significance for the professional training of a future tourism specialist to conduct intercultural communicative interaction. The issue of satisfaction of consta...
Relevant Aspects Of Training Students Of "Law" Specialty In Humanitarian College
The article is devoted to important issues of organization of educational process of students of legal disciplines in humanitarian college. The author substantiates the necessity of innovative forms and methods of organi...
Professional Masterness Of The Teacher-Researcher As Preconditions Of The Personal Growth Of The Scientific Youth
The article noted the importance of the education of youth. Its culture, level of education and upbringing the further development of Ukrainian society as a whole are depended on. It is noted that a key figure in this pr...
Features of the Teachers' Training of Ukraine and Turkey in the Context of European Integration
Integration processes taking place in Western Europe are contributing to new developments in education. The national educations systems of countries in the future want to become part of the European Community. Ukraine, a...
Psycho-Pedagogical And Philosophical Aspects Of Aggressive Behavior: Attempt Interdisciplinary Analysis
An attempt to consider the social and psychological mechanisms of aggression is undertaken, using the results of synergetic, that allows to differentiate universal theoretical construct related to two basic states of a m...