The Culture’s Elements Impact on the Multinationals Companies Activity
Journal Title: Dezbateri social economice - Year 2014, Vol 6, Issue 2
Abstract
The fundamental elements of the individuals’ behavior which are also reflected in their consumption behavior, in the marketing literature, are the following: language, non-verbal language, religion, values and attitudes, consumption customs, material elements, aesthetics. In the present environment, people are more available to travel, to change their workplace and move abroad. Everyone has to be ready to work in a multinational environment in their own native land and also to adjust successfully to a new culture by working in a foreign country. From the multinationals companies’ point of view, they should approach culture as a business opportunity, rather than a challenge. Therefore, they should take into consideration the rules for a successful marketing in the international cultural environment.
Authors and Affiliations
Adina Musetescu, Irina Nicolau, Cristina Athu, Mihaela Anca Mitrea
Keywords
Related Articles
- EP ID EP121278
- DOI -
- Views 83
- Downloads 0
Entrepreneurship Stimulation Policies in the Romanian Economy Environment
Under the conditions of an moderate economic growth measured by GDP growth rate, both at national and at European level, it is required an analysis of the potential internal production and its concentration in...
Policies and Strategies for Tourism Development – Some Lessons for Romania
Data Security for e-Learning Platforms
Views on Intelligence and the Size Information (System/Subsystem) National Security
Living Heritage of Tourism. Case Study: the Bibliophile Ion C. Rogojanu
Similarly to the results of other intellectual activities, achieving a collection of old books, documents and manuscripts, a library, seems to be an act of creation. It requires at least a certain level of culture...