THE CURRENT STATE AND DEVELOPMENT PROSPECTS OF THE SYNTHETIC DETERGENTS MARKET IN UKRAINE
Journal Title: Економіка та суспільство - Year 2017, Vol 10, Issue
Abstract
The paper defines the role of synthetic detergents as a tool for satisfying the basic needs of mankind and precondition for a high quality of life. The modern Ukrainian synthetic detergents market development tendencies had been studied in the paper. The preferences of consumers in this market had been determined (using the example of Kryvyi Rih). The paper contains recommendations on saturation of the Ukrainian market of synthetic detergents, which serve as the basis for correcting the respective producers behavior
Authors and Affiliations
В. В. Козлова
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