The demand for agro-food products and services - General considerations
Journal Title: Studia Universitatis "Vasile Goldis" Arad - Seria Stiinte Ingineresti si agro-turism - Year 2015, Vol 10, Issue 1
Abstract
The information provided by the producer or distributor to the potential customer, through promotional actions - i.e. communications referring to the product, such as: name, quality, content, instructions for use, brand, price and others, are attributes of an agro-food product. Permanent attention shall be given to the demands, preferences, social status and income level of buyers, and to the targeted market segment. Increasing sales is intended for the profit of companies. Advertising a product or service has both an economic and a social role.
Authors and Affiliations
Petru Aurel Darau, Nicusor Boja, Corneliu Maior, Florinel Boja
Keywords
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