The Design of a Sports Marketing Model for Iranian Women’s Professional Sport
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 02
Abstract
The purpose of this study was to design and develop a model for Iranian women's professional sports. This study adopted a qualitative approach with the grounded theory for data analysis. A semi-structured interview was used to collect data. 14 sports managers and sport’s marketing experts in Iran, aged between 28 to 69, were interviewed. MAXQDA pro 12.3 software was used for the three stages of open, axial, and selective coding. 296 open codes and 49 general concepts were identified which were classified into 28 main categories. Finally, the findings were classified into 9 factors as the main categories in the selective coding. The research findings identified “marketing hegemony in Iranian women's professional sports” as a central phenomenon. It is necessary to note relevant causal, context, and intervening conditions when applying the proposed strategies of research, action and reaction between the mentioned factors. Additionally, the socio-cultural conditions of Iran and the existence of beliefs and ideas of the governments and religious leaders' thoughts should be taken into account when applying the proposed model.
Authors and Affiliations
Shohreh Sadeghi, Lin Yen-Chun, Seyed Nasrollah Sajjadi, Hosein Rajabi Nooshabadi, Majid Jalali Farahani
Keywords
Related Articles
- EP ID EP713122
- DOI 10.47191/ijsshr/v6-i2-56
- Views 42
- Downloads 0
On the Quotations in Arabic Quoted in the Work “Qush tili” (The Language of Birds) by Mawlana Khoja Qazi Payvandi Rizoi
In Uzbek literature, the study of epics of the genre “Mantiq ut-tayr” is associated with the study of Alisher Navoi’s epic “Lison ut-tayr” and has always been in the spotlight of experts. Mavlono Khoja Qazi Payvandi Rizo...
Communication Pattern between Regional Government and Local Government in Establishing Traditional Institution
Poverty alleviation is the government's effort to ensure the survival of the nation and state. One effort to maintain food security is to increase agricultural productivity in various sectors. In terms of agricultural ma...
Implementation of E-Parking Policy for Modern Parking Management at Mutiara SIS Al-Jufri Airport, Palu City
This research aims to determine the implementation of the E-Parking Policy for Modern Parking Management at Mutiara Sis Al-Jufri Airport, Palu City. This research uses a qualitative method with a descriptive analysis app...
The Relationship of Principal Instructional Leadership, Teacher Work Commitment and Performance through Work Satisfaction of State Junior High School Teacher in Balangan Regency
School quality is effectd by various factors. One of the most dominant factors in determining school quality is leadership. Leadership becomes central in influencing other factors such as teacher performance, work commit...
UNICEF’s Involvement in Reducing Cases of Female Genital Mutilation in Indonesia, 2014–2021
FGM is the practice of injuring the female external genitalia, which is carried out on girls aged 0–14 years, and this practice has been declared a violation of human rights. As an international organization whose goal i...