The Detinition of a Marketing Strategy of the Territories of the Unrecognized Republics of the Donbass Region in Modern Conditions
Journal Title: Экономика строительства и городского хозяйства - Year 2018, Vol 14, Issue 2
Abstract
The purpose of the article is to determine the marketing strategy of the unrecognized republics of Donbass in modern conditions of uncertainty. In article are analyzed the theoretical principles and current practices relating to the prospects of socio-economic development and marketing of the territories of unrecognized states. The expansion of marketing opportunities and communication links for the development of the territories of the unrecognized republics of Donbass is justitied. To this end,we propose a marketing and communication model of the concept of «Modern Donbass-2023», which is,fist,a marketing plan for the development of the territories of the unrecognized republics of Donbass,and,secondly,a coordination plan of information and marketing activilies in the territory of these republics.
Authors and Affiliations
Myhailo Ivanov
Keywords
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