The Development And Use Of Shopping Lists In Grocery Shopping In Sweden
Journal Title: Advances in Social Sciences Research Journal - Year 2017, Vol 4, Issue 22
Abstract
Shopping lists are developed prior to a shopping trip and used in-store, making them part of pre-shopping and in-store behaviour. The purpose of the research was to investigate various factors such as store knowledge and list design that can impact their development and use. A descriptive study was executed gathering shopping lists, till receipts and a response sheet from customers over a period of one week. The findings show customers are most likely to write product categories on the lists, compiled using scraps of paper. Lists were compiled using the store leaflet but consumers did not rely on their store knowledge in its development. Further, the majority of respondents deviated from their prepared list, resulting in incomplete or unplanned purchases.The small sample as well as the location can be viewed as limitations in the study. Understanding the way in which these lists are developed can assist retailers in their marketing both prior to the shopping trip and in-store. Retailers can gain a better understanding of the planning and use of lists seek ways to influence this process. This study provides detail on how lists are compiled by consumers while also suggesting the importance of in-store cues as the majority of customers are open to deviating from the list.
Authors and Affiliations
Kim Angstmann, Anna-Katharina Strauch, Adele Berndt
Keywords
Related Articles
- EP ID EP330606
- DOI 10.14738/assrj.422.3714.
- Views 41
- Downloads 0
The Effect Of Play-Way Teaching Strategy On Primary School Pupils’ Acquisition Of Basic Science Concepts
This study investigated the effect of play-way teaching strategy on primary school pupils’ acquisition of science concepts in the basic science and technology curriculum. The sample for the study consisted of sixty boys...
Military Families Coping with Death, Dying and Grief Issues
There has been approximately 1.5 million service members who have spent service time in Iraq, of which about 500,000 have served two tours of combat (Whitlock, 2008 as cited by Huebner, Mancini, Bowen, & Orthner, 2009)....
Utilization of the Internet on Academic Information Systems IAIN Kendari
This study discusses the internet which can be used to convey information quickly and widely through an online service that aims to determine the level of user assessments of the use of the Internet in support of academi...
Stylistic Metaphor: Senses Of Sight And Smell In The Works Of Martin Luther King Junior. And Bate Besong
Stylisticians analyse texts looking at how language affects readers. This implies that the writer or the speaker of a text takes into account the choice of language, that is, what will affect the reader or listener in th...
How can China Become a Real Insurance Power? Findings from the study on the impacts of social advance on insurance market
Social advance is the process in which elements constituting society develop and change. As insurance is a social product and serve for the whole society, we want to know whether or not and how social development exert i...