THE DEVELOPMENT OF EUROMANAGEMENT IN ENTERPRISES OF UKRAINE AS A FACTOR OF THEIR COMPETITIVENESS
Journal Title: Вісник соціально-економічних досліджень - Year 2016, Vol 2, Issue 61
Abstract
The article researches the development of euromanagement in the enterprises of Ukraine. According to the international standard ISO 26000: 2010, the main features of social responsibility of the enterprise are outlined. The data from official websites of PrJSC «MTS Ukraine», PrJSC «Kyivstar», JSC «Lifecell» are analyzed according to the characteristics of the social responsibility of the enterprise. The results of the analysis show that for companies the most common projects in euromanagement are: programs of consumer protection; programs aimed at the development of the company; programs to improve the environmental situation; programs aimed at the development of local communities. It is proposed to enhance the competitiveness of enterprises of mobile communication in Ukraine to develop euromanagement. This will give the opportunity to improve the image of the enterprise, increase the sales of services to retain existing customers, generate their loyalty, to ensure the implementation of the latest technologies, to attract investments.
Authors and Affiliations
Hanna Misko
Keywords
Related Articles
- EP ID EP174816
- DOI -
- Views 111
- Downloads 0
Digital transformation of marketing banking innovations in the conditions of financial instability
The directions of special marketing tools using for ensure the banking business financial stability and the banks innovative activities orient not only to their opportunities, but also on the market needs, are formulated...
MODERN PECULIARITIES OF DEFINITION OF THE LEGAL ENTITIES CREDIT RISK LEVEL
Description of describes a modern scientific and practical approach to determining the credit risk of legal entities on the basis of a logistic discriminant model is proposed in the article. It is justified that the calc...
Applying of economic-mathematical methods for solving economic problems
The basic methods of economic-mathematical modeling and their practical application for solving various social and economic problems are considered in the article. It has been proved that most of the processes taking pla...
MODELING OF ENTERPRISE’S POTENTIAL OF NEOECONOMY
The scientific foundations of modeling of potential of the company in neoeconomy together with methodological support at the «exit» of a system are developed in the article. Theoretical approaches to the formulation and...
FACTORS OF INFLUENCE ON THE MOTOR TRANSPORT ENTERPRISES SUSTAINABILITY
On the basis of sustainable development theory and practice generalization, the combination of sustainability factors of motor transport enterprise is systemized and classified in the article. The necessity of taking int...