The Diagnostics of the Level of Enterprise's Readiness to Implement Innovation Strategy
Journal Title: Бізнес Інформ - Year 2016, Vol 7, Issue
Abstract
The article discloses the substance of such concepts as «innovation strategy» and «diagnostics of the level of enterprise's readiness to implement innovation strategy». The article proposes a conception and an instrumentarium for a system for diagnostics of the level of enterprise's readiness to implement innovation strategy and determines that it is reasonable when the diagnostics is carried out by the following key business indicators: 1) level of technical support of the enterprise's production; 2) level of profitability of the enterprise's products; 3) level of profitability of the enterprise's innovation products; 4) share of innovative products in the total volume of marketed products; 5) self-cost of introducing innovations; 6) level of profitability from the innovation activity of enterprise; 7) productivity of labor of the personnel engaged in the innovation activity; 8) percentage of employees involved in the innovation activity. Prospects for further research in this scientific direction is development of a strategy program for management of the enterprise development in the current market conditions taking account of the level of enterprise's readiness to implement innovation strategy, which is part of the overall strategy for management of enterprise development.
Authors and Affiliations
Ruslan Skrynkovskyy, Oksana Klyuvak
Keywords
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