The Interactive Effects of Cause Related Marketing Campaigns, Perceptual Brand Equity Dimensions and Cultural Values on Consumer Purchase Intentions

The purpose of this research is to investigate the kind of relationship between Cause Related Marketing (CRM) campaigns, brand perceptual dimensions and cultural traits as possible antecedents of consumer purchase intent...

Day-of-the-Week Effect in Post-Communist East European Stock Markets 

The Effect of Motivational Values on Professionalism in Accounting 

This study attempts to find out various cultural aspects that have influenced on professionalism of accountants. The aim at this study is to explore a different approach to examine the influence of culture on a...

Implications and Role of the European Union in the Black Sea Region

Black Sea region's strategic importance for the EU was recognized in 2007, in the context of Romania's and Bulgaria's accession to EU, becoming a part of the enlarged European Union. Given the direct impact of EU affairs...

Investors Behaviour between Theory and Practice

From the outside, financial markets appear dry and technical. However, their inner mechanism is psychological. Thus, this paper is dedicated to personality psychology, whose mastery is crucial to the investment game. The...