THE DIMENSION OF THE SOCIO-CULTURAL BRAND OF COCA-COLA
Journal Title: Social Sciences and Education Research Review - Year 2016, Vol 3, Issue 2
Abstract
Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.
Authors and Affiliations
Florentina Manuela Dumitrescu
Keywords
Related Articles
- EP ID EP202736
- DOI -
- Views 123
- Downloads 0
Approach to social conflict
Around the concept of "conflict" turns our lives, of all, each of us, at one time, I was involved directly or indirectly in certain conflict situations, states that either remained at the level of perception, or have exc...
The organicist-animist metaphor in Italian wine media discourse
The purpose of this paper 1 is to analyze the main aspects of the organicist- animist metaphor in Italian wine tasting discourse and to identify its main characteristics in the specialized media discourse. Commencing fro...
Vatican radio. Romanian identity personalities (archive documents from 1969-1971)
This article presents some of the results of a postdoctoral research conducted between 1 August and 30 September 2015 at the Vatican Radio. As a result of the research in the archive of the editorial office in Romanian,...
Osgood’s semantic differential: a review of the Romanian social sciences literature
Starting from 1957, with the seminal book of Osgood, Suci and Tannenbaum’s ‘Measurement of Meaning’, the semantic differential rapidly developed as a complex and subtle research instrument used for measuring social senti...
Coping strategies and academic engagement of part-time undergraduate student teachers in Nigeria
Empirical evidence is inadequate in Nigeria to understand the link between the coping strategies and academic engagement of part-time student teachers who face challenges that might impede their academic success. This st...