THE ECONOMIC EFFICIENCY OF MARKETING STRATEGIES IN THE SERVICE ECONOMY AND THEIR IMPACT ON CUSTOMER LOYALTY
Journal Title: International scientific journal Science and Innovation - Year 2025, Vol 4, Issue 4
Abstract
This paper addresses the PIMS (Profit Impact of Marketing Strategy) model as a conceptual framework for marketing strategies' impact on profitability in companies. The model is based on empirical data from questionnaires responded to by strategic decision-makers and analyzed by statistical techniques of regression analysis. Empirical research reveals that market share remains a key driver of profitability, with other drivers like production efficiency, product cycle phase, competitive positioning, and organizational capabilities also driving profitability. This essay focuses on marketing and corporate strategy integration, use of multi-faceted analysis in making strategies, and business strategy adaptation to changing internal and external environments. The PIMS model remains an indispensable tool for measuring marketing performance and enhancing long-term financial outcomes in diversified and competitive companies.
Authors and Affiliations
J. Z. Rajabov
Keywords
Related Articles
- EP ID EP765983
- DOI 10.5281/zenodo.15350499
- Views 20
- Downloads 0
THE ROLE OF NUTRITIONAL THERAPY IN THE RECOVERY OF CHILDREN AFTER CARDIAC SURGERY
Background: Congenital heart defects in children often require surgical correction during early infancy. Postoperative recovery is significantly influenced by timely and individualized nutritional support. Objective: To...
INDIGENOUS LANGUAGES OF NORTH AND SOUTH AMERICA AND THE HISTORY OF THEIR ORIGIN
This article presents the opinions of several scholars on the classification, origin, and possible relationship of the indigenous languages of North and South America to the Turkic language family. Examples from the lang...
THE SIGNIFICANCE OF FINANCIAL ACCOUNTING AND REPORTING IN TODAY’S WORLD
In the context of the modern market economy, the importance of accounting (financial) reporting in the management of financial resources has been studied and examined. Financial resource management (management) is the ad...
EFFECTIVE METHODS AND MEANS OF PROTECTION OF COTTON FROM AUSTROAGALLIA ZACHVATKINI Vilb. IN THE REPUBLIC OF UZBEKISTAN
The most effective methods of protection are described and the results of long-term observations of the dynamics of the number and harmfulness of Austroagallia zachvatkini Vilb. on industrial cotton crops in Fergana Vall...
CONCEPTS AND FUNDAMENTALS OF LEADERSHIP AND LEADERSHIP IN MANAGEMENT PSYCHOLOGY
This article provides specially studied information for leaders who will develop the right work in the future and record good results in management. Any management activity has a subjective basis. Before making any decis...