Abstract

The article contains facts about the significant impact of business globalization, which largely affects the activities of industrial enterprises in Ukraine. In recent years, the world economy has made a transition to a post-industrial society, the main features of which are the social orientation of economic systems, the subordination of economic development to the tasks of a human. Enterprises should react to the changes in the market environment and adapt themselves to the "new" economy. Ukraine needs an innovative economic recovery and this requires the creation of a new paradigm of the industrial enterprises management. Investigations of the influence factors on the formation of the economic paradigm for the industrial enterprises management in the conditions of a "new" economy have shown that these include: new forms of management, methods of communication, the influence of the institutional environment, globalization processes. Researches have shown that there is no single strategy for managing industrial enterprises. In each particular case, the strategy is formed for each specific enterprise, but common for all enterprises is that the formation of a new system for the management of industrial enterprises combines three elements: tactical, operational and strategic management. The peculiarity of the modern economic paradigm is the use of situational management in the management activities. We point attention to the scientific opinion that the processes of forming a management strategy are connected with the strategic potential of the enterprise, which is considered as a range of opportunities, resources, sources of achieving of the enterprise’s strategic goals.

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