The Effect of Customer Online Experiences and Online Review on Perceived Risk to Build Intention to using the Brimo Application in Pt. Indonesian People's Bank Branch Denpasar Renon
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2022, Vol 5, Issue 12
Abstract
This study aims to determine the effect of online customer experiences and online reviews on perceived risk to build intentions to use the Brimo Application at PT. Bank Rakyat Indonesia Denpasar Renon Branch. The population used in this study cannot be determined with certainty (infinite), the sample in this study amounted to 75 customers who were users of the Brimo application. The data analysis technique used is Partial Least Square (PLS) using Smart PLS software. The results of this study indicate that online customers have a direct positive and significant effect on perceived risk. Online review has a positive and significant effect on perceived risk. Online customers have no effect on intention to use. Online review has a positive and significant effect on intention to use. Perceived risk has a positive and significant effect on intention to use. Perceived risk is not able to mediate the influence of online customers on intention to use. Perceived risk is able to partially mediate the effect of online review on intention to use. Therefore, it is recommended that companies continue to maintain the stability of the Brimo application system so that customers are comfortable in using the application, as well as provide a responsive response to any input or complaint regarding the Brimo application and always maintain the security of the Brimo application as one of the considerations in increasing the use of the Brimo application. Perceived risk is able to partially mediate the effect of online review on intention to use. Therefore, it is recommended that companies continue to maintain the stability of the Brimo application system so that customers are comfortable in using the application, as well as provide a responsive response to any input or complaint regarding the Brimo application and always maintain the security of the Brimo application as one of the considerations in increasing the use of the Brimo application. Perceived risk is able to partially mediate the effect of online review on intention to use. Therefore, it is suggested that the company can continue to maintain the stability of the Brimo application system so that customers are comfortable in using the application, as well as provide a responsive response to any input or complaint regarding the Brimo application and always maintain the security of the Brimo application as one of the considerations in increasing the use of the Brimo application.
Authors and Affiliations
Ni Luh Septin Karmila Devi, Putu Kepramareni, I Gusti Agung Eka Teja Kusuma
Keywords
Related Articles
- EP ID EP712870
- DOI 10.47191/ijmra/v5-i12-07
- Views 31
- Downloads 0
Hydrosalpinx Cutting or Fixing?
Hydrosalpinx is a fluid-filled distension of the fallopian tube with concurrent distal tubal occlusion.Hydrosalpinxassociated infertility is supposed to be treated only by IVF. Furthermore, salpingectomy plays a crucial...
Antimicrobial, Antioxidant and Cytotoxic Activity of Green Synthesized Copper Nanoparticle of Parthenium Hysterophorus L.
Natural products are valuable and well known for their biological activities. In the current scenario, the research and analysis of plant leaf extract and nanoparticles synthesis with their biological activities has been...
Research and Development of Human Resource Management System at SMP Dharma Wirawan 08 Donomulyo
This research aims to develop a Human ReSource Management system at SMP Dharma Wirawan 08 Donomulyo. This Research and Development uses the Design Based Research method with the following steps: (1) Problem Identificatio...
Digital Transformation and Smes: A Systematic Literature Review Using Bibliometric Analysis
This article uses bibliometric analysis to integrate, synthesize, and expand the knowledge regarding digital transformation and small and medium enterprises. The author examined the Web of Science (WOS) core collection d...
Profitability, Liquidity, Firm Size, Dividend Payout Ratio and Moderating Effect of Leverage
The dividend payout ratio determines the investment decisions made by investors and determines the company's financial condition. Generally, investors prefer companies with high and relatively stable profit sharing as a...