The Effect of Educational Cost and Service on Student Trust by Mediation of Higher Education Image Survey to the Economic Higher Education in DKI Jakarta Province
Journal Title: IOSR Journal of Economics and Finance (IOSR-JEF) - Year 2018, Vol 9, Issue 6
Abstract
The objective of this research was to study the effect of educational cost and service quality on student trust at Economic Higher Education Institution in Jakarta Province mediated by higher education image. This research used quantitative approach with survey method. The sample of this research was 194 students selected randomly. The data was analyzed by using descriptive statistics and path analysis in inferential statistics. The results of the research could be concluded that: educational cost, service quality, and higher education image had direct effect on student trust; educational cost and service quality had direct effect and higher education image on student trust. Therefore, in order to improve student trust, then, educational cost, service quality, and higher education image should be improved.
Authors and Affiliations
Mawarto .
Keywords
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