The Effect of Food Image, Food Satisfaction on Culinary Quality and Behavioral Intention in Sampang Regency
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 10
Abstract
This study aims to explore how perceptions of local food (food image) and consumer satisfaction with culinary experiences (food satisfaction) influence the perception of the culinary quality of the area and how these factors influence consumer behavior, such as intention to revisit or recommend. This study was conducted in Sampang Regency, an area known for its rich culinary heritage. The study population was local culinary consumers who had visited Pak Salim's Bebek Songkem restaurant located in Sampang Regency. Purposive sampling was used to determine respondents with a sample of 193 respondents. Structural equations were used as the analysis method using Smart PLS 4.0. Data were collected through a survey distributed to consumers who enjoyed Bebek Songkem. The study findings revealed that food image had a significant positive effect on culinary quality, while food satisfaction played an important role in strengthening this perception. In addition, food image and food satisfaction significantly influenced behavioral intentions, with higher culinary quality leading to a greater likelihood of positive consumer actions such as revisits and recommendations. These results underscore the importance of improving the image and satisfaction of local culinary experiences to promote Sampang as a culinary destination. This research offers practical insights for local businesses and policy makers in developing strategies to enhance culinary tourism and culinary experiences in the region.
Authors and Affiliations
S. Anugrahini Irawati, Hery Purwanto, Pribanus Wantara
Working from Home or Working from Office Understanding Time Management Importance and its Effect on the Job Outcomes in the Engineering Career Field
Time is a vital resource available to all human beings. The current research, therefore, aims to clarifies the relationship between time management and the quality of production, the disclosure of how the engineer organi...
A Critical Evaluation of NCERT Mathematics Textbook of Senior Secondary Stage
The aim of the mathematics curriculum at the senior secondary stage is to provide students with an appreciation of the wide variety of the application of mathematics and equip them with the basic tools that enable such a...
The influence of literature and mass media on woman image formation
This article analyzes the image of a woman, her place in society, and society’s attitude towards women in the literature of different periods. In particular, different categories of women in the literature are discussed...
Students’ Perception toward the Use of Instructional Media by the English Teacher
This qualitative research which uses descriptive methods aims to find out students’ perception toward the use of instructional media in the teaching and learning process by the teacher. This research was conducted at MTs...
Jungs of Central Asia - As Legal Codes for Muftis and Qazis (Judges) of the Khanate Era
The article discusses the jung sets, that is, the set of sharia rulings - programs (codes) compiled by mufti (jurist), aʿlam (senior jurist) and qāżī (judge) in Mawarannahr. Information is given about the composition and...