Abstract

The article studies the effect of globalization on formation of the consumer market in transitional economies in the pre-crisis and post-crisis periods. Positive and negative aspects of influence of globalization on economies of countries with varying development levels are singled out. Post-Soviet countries are established to be implementing market reforms and integrating into the international division of labor, with globalization processes intensifying structural disproportions in the national economy. Factors of influence of globalization on the consumer market are singled out and combined into two groups: internal (consumer needs, resources, consumer incomes, the state economic policy) and external (the economic structure formed in the previous economic system, transformational processes (formation of the market economy), new integration processes, intensification of the effect of globalization processes). It is proven that within the context of intensification of globalization processes, the state economic policy should be formed in pursuit of transition from the export-oriented development strategy where raw material production dominates to internally-oriented development strategy with saturation of the domestic consumer market. A general conclusion is drawn that globalization as an objective process directly influences the development of the national economy in general and the domestic consumer market in particular. However, this process requires that governments pursue a reasonable economic policy to the advantage of the state.

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