The Effect of Innovation Ambidexterity on Export Knowledge and Performance of new Products in Export Markets
Journal Title: Roshd-e-Fanavari - Year 2015, Vol 11, Issue 42
Abstract
"export is one of the most important economic activities in the success of firms that has attracted a lot of interest from researchers and strategists. This attention is because of the convenience of using this strategy for entering into other international markets and due to benefits of export of development firms. This has motivated firms to collect the information and teach the export knowledge and train it in their companies in order to guarantee their successful performance in expert. Ambidexterity is an approach that can be effective in terms of creating export knowledge. The Ambidexterity with two key capacities dimensions of exploitation and exploration in export companies, helps organizations of using export knowledge more effectively and efficiently, in other words ambidexterity can help export companies acquire learning capabilities as a learning organization. As a result, this learning capability can be lead to more proper new products in competition. This paper investigates the effect of innovation ambidexterity on export knowledge and new product performance. In literature section, we reviewed export and competition in international markets, innovation, export knowledge and competition power, ambidexterity and its dimensions and new product development. After reviewing the literature, we created a model based on the literature and experts views. Experts verified our model and the proposed hypotheses after some discussions. Our proposed model shows that ambidexterity and its dimensions will have a positive effect on export knowledge and an effect on export performance while export knowledge has a positive effect on export knowledge. "
Authors and Affiliations
Mostafa Ebrahim pour Azbary, Milad Hoshmand Chayjani, Mohsen Akbari
Keywords
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