The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance
Journal Title: Journal of Economics, Finance and Management Studies - Year 2020, Vol 3, Issue 12
Abstract
This study aims to explain the effect market orientation, entrepreneurship orientation and competitive advantage on performance. The population in this study was all Micro, Small and Medium Enterprises enrolled in Bali. Samples taken based on probability sampling techniques are simple random sampling, where researchers provide equal opportunities for each member of the population (employees) to be chosen as samples randomly regardless of the strata in the population itself with a total sample of 100 enterprises. This examination tried by quantitative techniques with SEM-PLS investigation. The consequences of theory testing demonstrate that 1 of 5 speculations were dismissed. Market orientation not impacts on performance. Market orientation and business enterprise orientation has positive and significant impact to competitive advantage. Business orientation and competitive advantage has positive and significant impact to performance. The example utilized in this examination is restricted with regards to Micro Small and Medium Enterprise. Proposals for further research by including another variable that was not recently contemplated. Useful ramifications in this examination is industry administrators ought to adjust their CPMS to incorporate estimates explicit to intra-hierarchical business enterprise and development and should seek after more noteworthy comprehension of changing client inclinations. This examination offers performance to improve business orientation and item advancement with the goal that it will expand competitive advantage which effects on MSMEs performance.
Authors and Affiliations
Mirah Ayu Putri Trarintya , Ni Putu Yuliana Ria Sawitri , Luh Putu Virra Indah Perdanawati , I Made Santosa ,Made Setini
Keywords
Related Articles
- EP ID EP691404
- DOI 10.47191/jefms/v3-i12-08
- Views 184
- Downloads 0
Impact of Capital Structure on The Financial Performance of Listed Financial Institutions in Nigeria
The influence of capital structure on deposit money bank financial performance was explored in this study. The secondary data was gathered from the annual reports and accounts of the 14 sampled Deposit Money Banks from 2...
The Relationship Between Financial Development, Inflation and Economic Growth: The Case of MINT Countries
Along with the integration of money and capital markets, macroeconomic variables such as growth and inflation, which are among the indicators of macroeconomic stability, are also among the determinants of financial devel...
The Effect of Strategic Leadership, Organizational Identification, Perceived Organizational Support, Communication on Readiness of Changes and the Impact on Commitment to Change
The purpose of this study is to analyze how the influence of leadership, organizational identification, perceived organizational support and communication adequacy on readiness for change and commitment to change and als...
The Effect of Training and Compensation on Employee Performance Through Job Satisfaction at The Sikka Regency Youth and Sports Education Office (PKO)
This study aims to describe training, compensation, job satisfaction and employee performance, analyze the effect of training and compensation on job satisfaction, analyze the effect of training and compensation on emplo...
Public-Private Partnership Projects in Bangladesh: The Performance of Public Sector
The government of Bangladesh recognizes public-private partnerships (PPPs) as a strong catalyst for implementing infrastructure projects. The study conducted to assess the performance of the public sector and measure th...