The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance
Journal Title: Journal of Economics, Finance and Management Studies - Year 2020, Vol 3, Issue 12
Abstract
This study aims to explain the effect market orientation, entrepreneurship orientation and competitive advantage on performance. The population in this study was all Micro, Small and Medium Enterprises enrolled in Bali. Samples taken based on probability sampling techniques are simple random sampling, where researchers provide equal opportunities for each member of the population (employees) to be chosen as samples randomly regardless of the strata in the population itself with a total sample of 100 enterprises. This examination tried by quantitative techniques with SEM-PLS investigation. The consequences of theory testing demonstrate that 1 of 5 speculations were dismissed. Market orientation not impacts on performance. Market orientation and business enterprise orientation has positive and significant impact to competitive advantage. Business orientation and competitive advantage has positive and significant impact to performance. The example utilized in this examination is restricted with regards to Micro Small and Medium Enterprise. Proposals for further research by including another variable that was not recently contemplated. Useful ramifications in this examination is industry administrators ought to adjust their CPMS to incorporate estimates explicit to intra-hierarchical business enterprise and development and should seek after more noteworthy comprehension of changing client inclinations. This examination offers performance to improve business orientation and item advancement with the goal that it will expand competitive advantage which effects on MSMEs performance.
Authors and Affiliations
Mirah Ayu Putri Trarintya , Ni Putu Yuliana Ria Sawitri , Luh Putu Virra Indah Perdanawati , I Made Santosa ,Made Setini
Keywords
Related Articles
- EP ID EP691404
- DOI 10.47191/jefms/v3-i12-08
- Views 171
- Downloads 0
Determinants of Firm Sustainable Growth Before and After the COVID-19 Pandemic in Consumer Goods Industry Sector Companies
This research was conducted to analyze the determining factors for sustainable growth and firm nominal value. Cash holding, capital gearing, asset turnover, current ratio, economic value added and intellectual capital ar...
The Role of Satisfaction in Mediating the Relationship between Brand Trust and Brand Image towards Consumer Loyalty on E-Commerce Platforms
The rapid development of communication technology today offers increasingly diverse forms of communication, making communication unrestricted by boundaries, distance, space, or time. This is also driven by the continuous...
Strategy to Improve Taxpayer Compliance of Tourism Sector Workers in the South Badung Pratama Tax Office Area
Taxpayer (WP) compliance is the main factor that greatly influences the increase in state revenue from the tax sector. This factor is very important to continue to study so as to produce appropriate strategic innovations...
Interconnected Stock Markets: Analysing Cointegration and Correlation among Global Stock Indices
This study examines the long-term and short-term relationships among five major global stock indices—NSE NIFTY (India), S&P 500 (USA), FTSE 100 (UK), Hang Seng (Hong Kong), and Nikkei 225 (Japan)—over the period from 200...
The Influence of Creativity and Innovation through Work Quality on the Work Achievement of State Civil Apparatus in Research and Badung District Regional Innovation
The Badung Regency Regional Research and Innovation Agency has an important task in increasing regional competitiveness through research and development and innovation in various sectors. In carrying out these duties, St...