The Effect of Number of Customers, Working Hours, Business Location. E- Commerce Applications on Income of Micro, Small, and Medium Enterprises (SMES) in the City of Denpasar
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 12
Abstract
Denpasar City is the capital of Bali province, which has 11,126 MSME units in the trade sector. This number is recorded from the data of the Bali provincial office of cooperatives and small and medium enterprises in 2022. MSMEs in the trade sector MSMEs in the trade sector are businesses that have many types and varieties of businesses. One type of business is in the field of clothing, which is included in the fashion category. This study aims to analyze the effect of the number of customers, working hours, business location, and e-commerce applications on business income. and e-commerce applications on the income of micro businesses in the clothing sector in Denpasar City, both simultaneously and partially. The data in this study This study uses entirely primary data obtained by distributing questionnaires to 100 respondents who were used as research samples. The determination of the sample is determined by the proportionate accidental sampling technique. Technique The analysis technique used is multiple linear regression analysis. Research results The results showed that the variable number of customers, working hours, business location, and e-commerce applications simultaneously have a significant effect on revenue. E-commerce applications simultaneously have a significant effect on income-generating microbusinesses in the clothing sector in Denpasar City. Partially, the variable number of customers, working hours, business location, and e-commerce applications have a positive and significant effect on the income of micro businesses in the clothing sector in Denpasar City. Based on the research results, to increase business income, it is recommended to increase the number of customers and working hours, as well as choose a business location in the clothing sales centers and use e-commerce applications in marketing their products. marketing their products.
Authors and Affiliations
Gabriel Chandra Aji Dewanto, Dra. Ni Putu Martini Dewi, M. Si.
Keywords
Related Articles
- EP ID EP726140
- DOI 10.47191/ijsshr/v6-i12-103
- Views 73
- Downloads 0
nderstanding the Dynamics of Employee Commitment in the Relationship with Strategic Human Resource Management Practices
In the contemporary business landscape, I acknowledge human resources as a paramount asset for modern enterprises, capable of elevating organizational performance. This study delves into the intricate dynamics of employe...
Peace, Conflict and the Resurgence of Religion in World Politics
Religion has become an issue that not only affects domestic politics but also international security and world peace. There is a debate among scholars on how to interpret this resurgence of religious identity in internat...
Teaching Innovation: Increasing the Competency of Arabic Teachers through TELL-Based Learning Technology
This research focuses on increasing the technological competence of Arabic teachers in integrating technology into teaching. The methods used include a mixed approach with quantitative surveys and qualitative interviews....
The Effect of Credit Risk Management on Financial Performance in Indonesian Banking
The research has done on purpose to help determining the influence of credit risk management toward financial presentation in Indonesian banking from 2017 to 2021. CAR, NPLR, LDR, NIM, and Bank Size ratios are used to me...
Nurturing as a Masculinity-Femininity Dimension and Performance of Multinational Corporations in Uganda
This paper examined the influence of nurturing as a masculinity-femininity dimension on performance of multinational corporations (MNCs) in Uganda. Specifically, it focused on aspects of nurturing that included relations...