THE EFFECT OF PATIENT EXPECTATIONS AND SATISFACTION ON REGIONAL TRUST IN HEALTH TOURISM: A PRIVATE HOSPITAL EXAMPLE
Journal Title: Journal of International Health Sciences and Management - Year 2024, Vol 10, Issue 19
Abstract
In this study, the effect of health tourists' expectations and satisfaction on regional feelings of trust was examined. In line with the purpose of the research, the sample of the research consists of 178 patients whose structure was determined by simple random sampling method among the patients who were in the institution to receive health services. The data were analyzed with the SPSS program. Of the 178 tourists who participated in the research, 52.8 percent were women and 47.2 percent were men. According to the age variable, 41.6 percent of the tourists were between the ages of 18-30, 36.5 percent were between the ages of 31-45, and 21.9 percent were aged 46 and over. When the educational status of the tourists was examined, it was determined that 42.7 percent were primary school graduates, 14.6 percent were high school graduates, 33.1 percent were university graduates, and 9.6 percent were master's and doctorate graduates. As a result of the analysis, it was determined that meeting the expectations and satisfaction of the participating health tourists had a statistically significant and positive effect on the sense of regional trust. In line with these results, as patients' expectations are met and their satisfaction increases, their trust in the region and country also increases.
Authors and Affiliations
Fatma Nuray Kuşcu, Mehmet Yorulmaz, Ali Göde
Keywords
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- EP ID EP742977
- DOI https://doi.org/10.48121/jihsam.1323199
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