THE EFFECT OF PERCEIVED VALUE DIMENSIONS ON PURCHASE INTENTION OF SOLAR ENERGY SYSTEMS
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 12
Abstract
This research is focused to study the effect of multiple dimensions of customer perceived value on purchase intention of solar energy products. The dimensions of perceived value include economic value, functional value, convenience value and service value. Data were collected from 165 respondents from Telangana State. A five point Likert scale with judgment sampling method was adopted for data collection. And the data were analyzed using exploratory factor analysis and multiple regression with Software Package for Social Sciences (SPSS) 20 version. The results of the study demonstrate that economic value, functional value and service value have a significant impact on purchase intent of solar energy systems, whereas convenience value has no impact on perceived value.
Authors and Affiliations
G. Mahendar
Keywords
Related Articles
- EP ID EP18950
- DOI -
- Views 353
- Downloads 15
BUSINESS MODELS OF MICRO FINANCING INSTITUTIONS NEED HOLISTIC CHANGE TO ACHIEVE THE DESIRED OBJECTIVE OF EMPOWERING POOR TO ATTAIN CAPABILITY AND CONNFIDENCE TO EARN THEIR L IVELIHOOD WITH DIGNITY AND EASE
The recent spurt of suicides of farmers in various states of India particularly in Andhra Pradesh where MFIs have blossomed and provided a role model for other states to develop and nurture such institutions in their r...
slugPerformance Issues of Individual and Team Game Planning
Teamwork in physical education has a dramatic affect on performance. An effective team can help to achieve incredible results. A team that is not working can cause unnecessary disruption and strategic failure. Nowadays...
Make in India An Opportunity for sustainable Entrepreneurship Development Trade and Environment
This paper evaluates the environmental impacts of economic growth and trade liberalization in India. The empirical strategy in this paper is to estimate the scale, technique and trade-induced composition effects of tra...
slugA STUDY ON EMPLOYEE STRESS MANAGEMENT IN SELECTED PRIVATE BANKS IN SALEM
The biggest killer is not AIDS or cancer but psychological problems, and we see that very high level of stress found in bank employees. The banking sector is becoming increasingly competitive around the country and the...
slugELLIPTIC CURVE CRYPTOGRAPHY WITH SECURE TEXT BASED CRYPTOSYSTEM
The paper discusses public key cryptography such as ECC, RSA and also gives mathematical explanations on the working of these algorithms. The paper also proposed an ECC algorithm for secure text based cryptosystem.