The Effect of Perceived Value on Customer Loyalty by Examining the Mediating Role of Electronic Word-of-Mouth Advertising and Customer Satisfaction: Case Study of Jabama Company
Journal Title: International Journal of Applied Research in Management and Economics - Year 2023, Vol 5, Issue 4
Abstract
This study was conducted to investigate the effect of perceived value on customer loyalty by examining the mediating role of electronic word-of-mouth (eWOM) advertising and customer satisfaction (a Case study of Jabama Company). This research is applied objectively and it is a descriptive and survey study based on the data collection. The statistical population of the study is consisted of the customers of Jabama Company in Iran among which 200 customers were selected through the structural equation method as the sample size. The sampling method was simple random sampling. Furthermore, to measure the research variables and evaluate the research model, a 20-item questionnaire was designed and sent electronically to the members of the sample population. Correlational method and structural equation modeling were used to analyze the data. For this purpose, the Smart Pls3 software was applied and the Sobel Test used for testing the mediating hypotheses. The results of the study indicate that the perceived value on customer loyalty has a positive and significant impact by examining the mediating role of eWOM advertising and customer satisfaction.
Authors and Affiliations
Siavash Habibi,Mehdi Zakipour,
Keywords
Related Articles
- EP ID EP745382
- DOI -
- Views 1
- Downloads 0
Determinants of Post-Tax Audit Compliance in Ghana
Governments derive a significant portion of their income from taxation. Collection of tax is however impeded by tax non-compliant activities as well as tax evasion. This necessitates measures to ensure tax compliance, su...
Corporate social responsibility and tax avoidance: the effect of ownership structure
This paper investigates the relationship between corporate social responsibility (CSR) and tax avoidance. It also looks at how ownership structure impacts this relationship. Based on a sample of 300 European companies ov...
The Impact of Relational and Functional Customer-Centered of Sales Force on The Success of New Product Development
The purpose of this study is to investigate the impact of functional and relational customer-centered on the success of the product development process in pharmaceutical companies in Tehran province. Research hypotheses...
Influencing Factors on Modest Fashion Market: A Case Study
The modest fashion from the Islamic point of view is an emerging phenomenon that offers non-adherent and non-transparent clothes that cover a large part of the body respecting the religious dictates and it is seen as a g...
Investigating the Role of Organizational Citizenship Behavior Based on The Padsakov’s Model Among Municipal Employees
The main objective of this paper is to evaluate the role of organizational citizenship behavior based on the Padsakov’s model. To achieve this objective, a descriptive survey method has been used. The statistical populat...