THE EFFECT OF PERSONALITY AND CONSUMER BEHAVIOR ON HEALTHY BEHAVIOR.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2018, Vol 6, Issue 2
Abstract
The research was aimed at finding out the information about the effect of personality and consumer behavior on healthy behavior. An ex post facto method has been applied by involving n = 60 on head of family in Permata Regency Depok City. Design of this research was 2 x 2 factorial design. There were three instruments developed, instrument for measuring on healthy behavior which consist of 33 items, personality around 34 items, and consumer behavior around 31 items in which all instrument are valid and reliable. Data was analyzed by two-way ANOVA. Results revealed that there was significant difference of healthy behavior between those who have a most accurate personality and those who have less accurate personality; there was significant differences on healthy behavior between high consumptive with low consumptive behavior; (3) there was highly significant interaction effect between personality and consumer behavior on healthy behavior. Therefore, if head of family? healthy behavior would be improved, their personality and consumptive consumer behavior could not be neglected.
Authors and Affiliations
Deni . Kurniawan
Keywords
Related Articles
- EP ID EP278042
- DOI 10.21474/IJAR01/6497
- Views 93
- Downloads 0
INFECTION CONTROL IN DENTAL PRACTICE: REVIEW LITETATURE.
Cross infection control is an essential aspect of dental practice. Assuming that all patients are carrier of disease, strict infection control should be done using universal standard precaution.This can be achieved by wh...
UNDERGRADUATE MANAGEMENT EDUCATION: A DEPARTURE FROM CONVENTIONAL MANAGEMENT EDUCATION.
The education which imparts students the expertise to be managers, business leaders or professors in business education is known as Management education. Whenever the issue of Management education is discussed, the discu...
THE PERIODONTAL DISEASE AND ITS RELATIONSHIP WITH PSYCHONEUROIMMUNOLOGY - A LITERATURE REVIEW.
Aim: This work aims to show the relationship of periodontal disease with emotional and mental factors, with stress, personality and behavior and how these factors interfere in the body \\\'s response to this disease. Met...
A WATERFALL MODEL FOR KNOWLEDGE MANAGEMENT AND EXPERIENCE MANAGEMENT.
This paper examines experience and knowledge, experience management (EM) and knowledge management (KM), and their interrelationships. It then proposes waterfall models for both EM and KM. The models characterize EM and K...
ASPECTUAL TYPE OF OBSERVING TIME, VERBS OF MOTION; COGNITIVE APPROACH.
The manuscript presents an investigation on aspectual semantics in English and Uzbek typologically. The main focus is directed to cognitive investigation of aspectual semantics. Aspectual semantics associates telic and a...