The Effect of Product and Brand Image on Purchasing Decisions for Chili Sauce Products ABC Brand Instan in Kediri City
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 09
Abstract
The majority of the population in Indonesia works in the agricultural sector because Indonesia has quite fertile land that can improve the economy in Indonesia throught the agricultural sector. The purpose of this study was to determine the effect of product quality and brand image on purchasing decisions for ABC brand instant chili sauce products in Kediri City. The sampling technique in this study is non-probability using purposive sampling technique, so that the number of samples needed is 108 respondents. The research method used in this research is quantitative. The data analysis technique in this study uses Part Least Square (PLS). The results of this study indicate that product quality and brand image have a significant (positive) influence on purchasing decisions for ABC brand instant chili sauce products in Kediri City.
Authors and Affiliations
Risma Khusna Anizal, Ugy Soebiantoro
Keywords
Related Articles
- EP ID EP720734
- DOI 10.47191/ijmra/v6-i9-17
- Views 41
- Downloads 0
Pedagogical Practices of Hospitality Management Faculty Members
This research aimed to find out how the Hospitality Management Faculty Members of Lyceum of the Philippines University and University of Santo Tomas are perceived by their students in terms of knowledge, skills, attitude...
Influence of Transformational Leadership on Risk-Based Pricing Model: A Case of Kenya Commercial Banks within Nairobi County
This study investigated the impact of transformational leadership on commercial banks' implementation of the riskbased pricing model in Nairobi County, Kenya. While the Kenyan government, through the Central Bank of Keny...
Fuelwood Consumption: Its Effects on Carbon Sequestration in the Derived Savannah Region of Cross River North, Nigeria
Fuelwood harvesting accounts for about 40 percent of global removal of wood from forests and half of the World's population depend on it as their main source of energy. This study investigates the fuelwood consumption: I...
The Influence of the Three-Component Commitment Model on the Intention to Leave of Employees Working in Insurance Enterprises
Using appropriate research methods and adhering to the research objectives helped us complete the article and clarify the necessary content. The document research method helped us build a theoretical basis for the articl...
Impact of the Covid-19 Plan on Financial Reporting and Information Disclosure Practices
This study aims to review the factors affecting financial statements and information disclosure of enterprises during the COVID-19 pandemic, which are: Financial factors; Business activities; Enterprise value; Business c...