THE EFFECT OF PROMOTION AND PRODUCT QUALITY THROUGH PURCHASE DECISION ON THE CUSTOMER SATISFACTION OF BOHEMIAN PROJECT.ID PRODUCTS

Abstract

This study aims to determine the effect of promotion and product quality through purchase intention on customer satisfaction of Bohemianproject.id products. The research conducted in Bandung on SMEs (Small and Medium Enterprises) named Bohemianproject.id. Research data is primary data from questionnaires and secondary data. The sampling method used was probability sampling. Questionnaires were distributed to 100 customers who had purchased Bohemian project. id’s products. The analytical method used is the path analysis method. The results showed that promotion, product quality through purchase intention are having a significant influence on product customer satisfaction from Bohemianproject.id. In-depth research in other business fields can be done to ensure other variables that affect customer satisfaction, this can help SMEs to make strategies and reduce failure to build a business.

Authors and Affiliations

Keywords

Related Articles

DESIGN AND SIMULATION OF DIELECTRIC RESONATOR ANTENNA (DRA) WITH CO-AXIAL PROBE FOR WIRELESS APPLICATION

In this paper a Dielectric resonator antenna (DRA) consists of a rectangular geometry and a printed rectangular patch on top of it in order to achieve better performance and operation without significant increase in ante...

FULLY AUTOMATED HYBRID HOME CLEANING ROBOT

Technology is getting better and better day by day, Robots is being introduced as an alternative of humans. In this era it is necessary that all parts of the society grow equally either it is space research , medical or...

OXYGEN CONCENTRATION DURING PATIENT TRANSPORTATION IN THE AMBULANCE OF THE EMS

European Resuscitation Council Guidelines for Resuscitation 2010 and Advanced Life Support Provider Course teaches that the open oxygen supply must be removed from the patient during defibrillation to the distance of min...

NUMERICAL ANALISIS OF THE STRAINS AND STRESS STATES REINFORCED CLAY BRICK MASONRY WALLS HORIZONTALLY SHEARED

This paper presents the results: stress and strain of bed joints mortar, masonry units, reinforcement bars and mechanism of cracking of numerical simulations using ANSYS of reinforced brick wall in the horizontal shear....

A NEW APPROACH OF FRACTAL COMPRESSION USING COLOR IMAGE

Fractal image compression depends on self-similarity, where one segment of a image is like the other one segment of a similar picture. Fractal coding is constantly connected to grey level images. The simplest technique t...

Download PDF file
  • EP ID EP448019
  • DOI 10.5281/zenodo.2555331
  • Views 78
  • Downloads 0

How To Cite

(2019). THE EFFECT OF PROMOTION AND PRODUCT QUALITY THROUGH PURCHASE DECISION ON THE CUSTOMER SATISFACTION OF BOHEMIAN PROJECT.ID PRODUCTS. INTERNATIONAL JOURNAL OF ENGINEERING TECHNOLOGIES AND MANAGEMENT RESEARCH, 6(1), 55-72. https://europub.co.uk/articles/-A-448019