THE EFFECT OF PROMOTION AND PRODUCT QUALITY THROUGH PURCHASE DECISION ON THE CUSTOMER SATISFACTION OF BOHEMIAN PROJECT.ID PRODUCTS
Journal Title: INTERNATIONAL JOURNAL OF ENGINEERING TECHNOLOGIES AND MANAGEMENT RESEARCH - Year 2019, Vol 6, Issue 1
Abstract
This study aims to determine the effect of promotion and product quality through purchase intention on customer satisfaction of Bohemianproject.id products. The research conducted in Bandung on SMEs (Small and Medium Enterprises) named Bohemianproject.id. Research data is primary data from questionnaires and secondary data. The sampling method used was probability sampling. Questionnaires were distributed to 100 customers who had purchased Bohemian project. id’s products. The analytical method used is the path analysis method. The results showed that promotion, product quality through purchase intention are having a significant influence on product customer satisfaction from Bohemianproject.id. In-depth research in other business fields can be done to ensure other variables that affect customer satisfaction, this can help SMEs to make strategies and reduce failure to build a business.
Authors and Affiliations
Keywords
Related Articles
- EP ID EP448019
- DOI 10.5281/zenodo.2555331
- Views 80
- Downloads 0
INCREASING SINGLE SKILLS IN THE EMPTY RAW HANDS THROUGH AUDIOVISUAL MEDIA
This research was motivated by the decline in the achievements of regional athletes of the Indonesian Pencak Silat Association (IPSI). Tangerang district, in Banten Province Fifth Regional Student Sports Week Championshi...
THE IMPACT OF THE AUTHENTIC LEADERSHIP OF THE LEADERS ON THE SUBORDINATE WELLBEING: IN PETROLEUM INDUSTRY
A leader may try various approaches to lead and manage an organization that helps to formulate strategy, adopt the positive direction and motivation, and above all lead to subordinate wellbeing. In the current study, an...
EVALUATION OF A NEW BIO-BASED-FLOCULANT EXTRACTED FROM WATER-MELON, ON THE REMOVAL OF LEAD IONS FROM WATER
The current study, aims to eliminate lead ions in drinking water or industrial waste, by the coagulation and flocculation process, adopting a coupling of NaOH with a new bioflocculant "BFM" extracted from the crust and f...
RADON CONCENTRATION IN GROUND WATER OF DHAKA CITY, BANGLADESH
Water is the most important source of life and ground water may contain varying levels of radioactivity. So it is therefore important to measure radon concentration in ground water for public health and radiation protect...
SOLAR WATER SEA DISTILLATION USING CONDENSER
Water is one of the main needs of living things, especially humans who need clean water for drinking, bathing, washing and other purposes. However, many regions have difficulties to get clean water, especially people who...