The Effect of Relationship Banking On Customer Loyalty in Kermanshah City Melli Bank
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 9
Abstract
One of the aims of the relationship banking strategy has always been to establish a high level of customer loyalty. Management needs to realize the effects of customer loyalty on business growth and profits. The study will attempt to confirm the importance of building close relationships and measure the impact this has on customer loyalty. The main focus of present research is the effects of the relationship banking on customer loyalty in Kermanshah city Melli Bank. The statistical population is composed of the people sited above. Researcher – made questionnaires were used to collect the necessary data. The sources of data were taken out of 150 customers. Sampling was made by the method of cluster in year of 2012. This research studies the effects of six independent variables (service quality, perceived quality, satisfaction, commitment, trust, switching cost) on dependent variable, that is, the loyalty. To evaluate the given hypothesis, such tests as Kolmogorov -Smirnoff, kruskal walice, Mann-Whitney, wilcoxon and SPSS and Amos softwares were used. The results made statistically indicate that all variables are effective in establishing the customer loyalty.
Authors and Affiliations
Jalal Bashirafshar| Department of Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran, Ali Falahati| 0Associate professor of Economics University of Razi, Kermanshah, Iran, Mehrdad Ghanbari| Department of Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
Keywords
Related Articles
- EP ID EP6260
- DOI -
- Views 290
- Downloads 8
Impact of Demographic Characteristics on Relationship between Customers’ Perceived Service Quality and Websites’ Services in Electronic Markets
In this work, it is attempted to investigate opinions of potential purchasers of these markets and identify the impact of different factors on perceived service quality in these markets. 200 online consumer of Khoram Aba...
The effectiveness of mindfulness on the basis of cognitive therapy on increasing happiness in drug addicts
The purpose of this research is to determine the influence of mental awareness treatment on increasing happiness increase in drug addicts on the basis of cognition therapy. Statistical population of this research include...
Principles of Writing Paragraphs in Persian
Important but ignored issue of writing paragraph in Persian is somehow so ingrained with minds of writers which are seen clumsily applied in writing. Of course its application is sometimes incorrect and it is attempted t...
Investigation of Seed Germination and Seedling Characteristics of Safflower Variety Under Salt Stress Conditions
In order to study the effect of salinity stress on germination and early seedling growth of six safflower genotypes namely FERAMAN, SINA, KM12, KM19, SIRIN and Kose by using five concentrations of NaCl (0, -0.3, -0.5, -1...
A Survey on Causes and Obstacles to Providing of Drinking Water in the Between Cities Restaurants in Kermanshah Province (2011-2012)
Providing of Drinking water in the places that are in the between ways is one of the major health problems in these places. The purpose of this study is assessment of causes and barriers to providing healthy water in pla...