The Effect of Social Feature Quality on the Social Commerce System

Abstract

The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.

Authors and Affiliations

Nona M. Nistah, Maryati Mohd. Yusof, Suaini Sura, Ook Lee

Keywords

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  • EP ID EP611225
  • DOI 10.14569/IJACSA.2019.0100720
  • Views 103
  • Downloads 0

How To Cite

Nona M. Nistah, Maryati Mohd. Yusof, Suaini Sura, Ook Lee (2019). The Effect of Social Feature Quality on the Social Commerce System. International Journal of Advanced Computer Science & Applications, 10(7), 136-140. https://europub.co.uk/articles/-A-611225