The effective factors in the development of medical tourism industry in Iran: Providing a template
Journal Title: Medpulse International Journal of Community Medicine - Year 2018, Vol 8, Issue 3
Abstract
Aim and Background: Health tourism is one of the industries with a great economic advantage. Medical tourism in Iran, despite the high quality of healthcare services and low prices, has not yet reached its place in the market due to the lack of appropriate advertising, and has taken the first steps. In this study, we aimed to determine the factors affecting the development of medical tourism industry in the social security hospital and model presentation. Methods and Materials: The present study was a qualitative study with ground-based theory that was conducted through a semi-structured interview with 12 managers and employees of the Social Security Hospital in Mahshahr that were selected targeted and snowball samoling method. The data were collected, recorded and implemented using the interview guide and analyzed using the framework analysis method in the form of MAXDA software version 10. Findings: The average age of participants in the study was 66/43 years, with an average of 75% of them had more than 10 records and were mostly male (91.6%). Of these, 41.7% had a previous history of communicating with medical tourism concepts. The results of the interviews included 6 main components, 14 sub-components and 34 items, the main components including the meaning and concept of medical tourism, stimuli and factors related to demand, effective macro factors, information flow and its related factors, individual stimuli And ultimately the benefits of medical tourism. Conclusion: According to the results of the study, the promotion of the concept of medical tourism along with the provision of the necessary requirements for it, includes the therapeutic infrastructure and the low price and the quality of the intercostal interactions. It should be accompanied by factors affecting demand, including the provision of facilities to patients. The creation of macro infrastructure and reforms in the health system, including creating health villages and facilitating the entry and exit of tourists to the country is necessary. All these concepts will be appropriately communicated to the audience through the use of mass media and cyberspace to enable a health system the benefits of medical tourism, including job creation and rising incomes all of these should be considered by policy makers in the field of health and social security.
Authors and Affiliations
Amin Dinarvand, Abbas Ghavam
Keywords
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