The Effectiveness of Promotion Strategy Influence Consumer Buying Behavior of Menara Optometry
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 8
Abstract
This research explore the effectiveness of promotion strategy influencing buying behaviour on consumer of Menara Optometry with the purpose to identify the correlation between the promotion activities issue and buying behaviour in franchising business model. It is suggested that advertising, sales promotion, social media, and corporate social responsibility are the independent variables that influence buying behaviour. By conducting descriptive study, questionnaires were distributed to 200 respondents. An interview with the outlet owner been conducted to gather the information. At the end of the study, we found that corporate social responsibility, social media, advertising such flyer and banner and sales promotion have relationship between consumer buying behaviour on Menara Optometry optical product.
Authors and Affiliations
Aimi Nadia Ibrahim @ Zakaria, Nur Ain Mahat, Mardhiah Kamaruddin, Nik Noorhazila Nik Mud, Rozaiyah Abdul Rahman
Keywords
Related Articles
- EP ID EP570266
- DOI 10.6007/IJARBSS/v8-i8/4630
- Views 39
- Downloads 0
The Effect of Smartphone that Influence the Compulsive Usage among Students
This paper presents the effect that can influence the compulsive usage and technostress. The proposed model has been empirically tested using collected data from a survey selected sample of respondents. The survey consis...
The Inner Knowledge (‘Ilm Al-Batinah) of good deeds according to Iman Al-Ghazali
This article analyses al-Ghazali’s theory of the Inner Knowledge (‘Ilm al-Batinah) of good deeds or devotional acts (‘ibadah). This article is theoretical in nature, and it involves bibliographic research, employing desc...
Infopreneur: Education for Economic Growth
Information management is a cornerstone of any organization, along with operations management, customer management and resource management. Managing and recording what the organization creates, use and maintain the infor...
Enhancing University’s and Industry’s Employability-Collaboration among Nigeria Graduates in the Labor Market
This study aimed to contribute towards building a common understanding of the shared collaboration and enhancement between the industry, university, graduates and human resource development unite that strive to serve bot...
Government Ownership and Competitive Advantage: The Impact on Performance of Indonesian Regional Development Banks
Local governments in Indonesia are allowed to establish their own Regional Development Banks (RDB) in their respective provinces. Apart from Indonesian national banks, these RDBs also have to compete with privately-owned...