THE EFFECTS OF DESTINATION IMAGE ON TRIP BEHAVIOR: EVIDENCES FROM LANGKAWI ISLAND, MALAYSIA
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 3
Abstract
The positive relationship between destination image and satisfaction is well established in the tourism literature. However, the influence of destination image on other tourist behavior variables continues to be debated. Thus, this paper aims to explain the direct and indirect influence of destination image on trip behavior such as tourist expectation, perceived quality, perceived value, tourist satisfaction and loyalty. The present research was conducted in Langkawi Island, a well known tourist destination in Malaysia, with 500 targeted sample. Structured questionnaires were conveniently distributed to the tourists and 482 useable data were analysed. Regression analyses give support to all hypotheses tested. Destination image has a significant positive influence on tourist expectation, perceived quality, perceived value, tourist satisfaction and loyalty. In addition, satisfaction fully mediates the relationship between destination image and loyalty.
Authors and Affiliations
Nor Khasimah Aliman (Assoc. Professor Dr. )| Faculty of Business Management Universiti Teknologi MARA (Perak) 32610 Seri Iskandar, Perak, Malaysia nka980@perak.uitm.edu.my, 019-5668808, Shareena Mohamed Hashim (Lecturer)| Academy of Language Studies Universiti Teknologi MARA (Perak) 32610 Seri Iskandar, Perak, Malaysia share036@perak.uitm.edu.my , 012-5190124, Siti Dalela Mohd Wahid (Lecturer)| Faculty of Business Management Universiti Teknologi MARA (Melaka) KM26 Jalan Lendu 78000 Lor Gajah, Melaka, Malaysia Sitid365@melaka.uitm.edu.my, 012-2060630, Syahmi Harudin (Lecturer)| Faculty of Business Management Universiti Teknologi MARA (Perak) 32610 Seri Iskandar, Perak, Malaysia syah9405@perak.uitm.edu.my, 012-6934339, Acknowledment| This article is based on a research funded by the Langkawi Development Authority (LADA) under the LADA Grant 2012. The authors gratefully acknowledge the opportunity given by LADA to conduct an academic research on the visitors to Langkawi Island
Keywords
Related Articles
- EP ID EP10438
- DOI -
- Views 287
- Downloads 19
PSYCHOLOGICAL CAPITAL MODERATES THE RELATIONSHIP BETWEEN PERCEPTION OF ORGANIZATIONAL POLITICS AND TURNOVER INTENTION AMONG HIGH SCHOOL TEACHERS OF SARGODHA DIVISION, PAKISTAN
The purpose of this research paper is to shed light on relationship between Perception of Organizational Politics and Turnover Intention among High School Teachers of Sargodha Division in Pakistan as a moderating effe...
INFLUENCE OF PROJECT IDENTIFICATION PROCESS ON PROJECT PERFORMANCE: A CASE OF SELECTED TECHINAL AND VOCATIONAL EDUCATION AND TRAINING PROJECTS (TVET) IN BUGESERA DISTRICT
The main problem with most projects is that the selection process of the project idea is grossly mishandled leading to the formulation of wrong interventions that do not address the needs of the major stakeholders, mos...
INTEGRATED REPORTING – A SOLUTION FOR THE SUSTAINABLE DEVELOPMENT OF THE CORPORATE SECTOR
The private sector has been dealing with one of the most severe financial crisis in recent history, thus the question of solutions must be tackled. As a result of the need to adapting to a more demanding economic envi...
INVESTIGATING FACTORS RESPONSIBLE FOR GRADE INFLATION IN COLLEGE EDUCATION
This study investigates factors responsible for grade inflation in college education. Grade inflation and grading leniency is something really dangerous in academia has been seen as a controversial issue in tertiary...
Special Needs Students in Inclusive Classrooms: The Impact of Social Interaction on Educational Outcomes for Learners with Emotional and Behavioral Disabilities
Inclusion of students with special needs is prevalent in many countries. One of many goals of special education is to give students with disabilities the opportunity to participate in the least restrictive environment...