THE EFFECTS OF MARKETING MIX ON CONSUMER SATISFACTION: A LITERATURE REVIEW FROM ISLAMIC PERSPECTIVES
Journal Title: Türkiye islam iktisadı dergisi - Year 2015, Vol 2, Issue 1
Abstract
Customer satisfaction is one of the essential factors for the success of a company. To achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services. Nowadays, different companies follow different types of marketing strategies based on the target market demand. The majority of companies follow a conventional marketing strategy, but some companies choose to follow a religious or spiritual marketing strategy such as the Islamic marketing strategy. Conventional marketing strategies satisfy the customers based on the current needs of the customer, whereas, Islamic marketing strategies satisfy the customers based on the human values, marketing cultures, and Islamic rules and regulations (shariah laws). Apart from conventional marketing strategies, the Islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing. Thus, this study discusses how marketing mix (product, price, place and promotion) influences customer satisfaction from Islamic perspectives and why it is necessary for the consumers.
Authors and Affiliations
Selim Ahmed, Md. Habibur Rahman
Keywords
Related Articles
- EP ID EP301550
- DOI 10.15238/tujise.2015.2.1.17-30
- Views 88
- Downloads 0
Defining Islamic Economics: Scholars’ Approach, Clarifying The Nature, Scope and Subject-Matter of The Discipline
While developing Islamic economics as a discipline, it is necessary to define the nature, scope and subject-matter in order to clarify the object of study and indicate the boundaries of its reach. Islamic economists in t...
THE EFFECTS OF MARKETING MIX ON CONSUMER SATISFACTION: A LITERATURE REVIEW FROM ISLAMIC PERSPECTIVES
Customer satisfaction is one of the essential factors for the success of a company. To achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and service...
Analyzing the Gradual Revelation and Wording of Riba (Interest) Verses in the Holy Qur'an Considering the Commerce, Finance and Infaq System of Islam
In this study, the gradual prohibition of interest (riba) in the Holy Qur’an, reasons, the specific language and wording, and outcomes are discussed. Prohibition of interest in Qur’an has become became gradually true as...
Does Islamic Banking convey more financial transparency than conventional banking?
This study examines the criteria of transparency and disclosure in Islamic banking and compares them to conventional banking. By examining the traditional accounting standards for transparency, namely IAS 1, IAS 24, IFRS...
ISLAMIC FINANCE DEVELOPMENT AND ECONOMIC GROWTH: EMPIRICAL EVIDENCE FROM TURKEY
This work is a study on Islamic finance development and economic growth nexus for Turkey. It employs the econometric methods of unit root, co-integration, and Granger causality in a VECM framework; and the results, which...