The Effects of Problem-Based Learning on knowledge of Global Marketing among Postgraduate Students
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2019, Vol 9, Issue 4
Abstract
This study was an attempt to enhance knowledge of global marketing among MBA students at a public university in Malaysia. To do so, problem-based learning (PBL) was implemented at the experimental group with 25 participants and the conventional teaching approach at the faculty was used with the control group learners (n=24). To correctly implement PBL, the model used by Hmelo-Silver (2004) was used. The treatment lasted for 12 sessions. In general, 5 concepts in global marketing were targeted in the treatment phase of the study. The comparison of the posttest results through independent samples t-test showed that PBL can have a significant positive effect on enhancing knowledge of global marketing among the postgraduate students. This study has pedagogical implications for lecturers, curriculum designers, and content developers in the field.
Authors and Affiliations
Ali Jasbi
Keywords
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