THE EFFECTS OF THE MARKETING ELEMENTS ON ORGANIZATIONAL PERFORMANCE INFLUENCED BY MARKETING PROGRAM OF ADAPTATION AND STANDARDIZATION
Journal Title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) - Year 2018, Vol 6, Issue 5
Abstract
Marketing blueprint has been central importance to businesses and a way for accomplishing collectively organizational performance. Our research annex to the current inquiry of marketing strategy by buttressing the connection between marketing mix overall organizational performance. An iInference from present literature facilitated a structure of a conceptual model that explains the inclusive organizational performance. Product standardization and adaptation, Pricing, Promotion, and Place have an influence on sales, customer satisfaction and monetary performance of firms. The study puts forward that the effects of the marketing elements of on performance influenced by the marketing program of adaptation and standardization
Authors and Affiliations
Samuel Afriyie, Jianguo Du, Kingsley Appiah
Keywords
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