THE EFFECTS OF THE MARKETING ELEMENTS ON ORGANIZATIONAL PERFORMANCE INFLUENCED BY MARKETING PROGRAM OF ADAPTATION AND STANDARDIZATION
Journal Title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) - Year 2018, Vol 6, Issue 5
Abstract
Marketing blueprint has been central importance to businesses and a way for accomplishing collectively organizational performance. Our research annex to the current inquiry of marketing strategy by buttressing the connection between marketing mix overall organizational performance. An iInference from present literature facilitated a structure of a conceptual model that explains the inclusive organizational performance. Product standardization and adaptation, Pricing, Promotion, and Place have an influence on sales, customer satisfaction and monetary performance of firms. The study puts forward that the effects of the marketing elements of on performance influenced by the marketing program of adaptation and standardization
Authors and Affiliations
Samuel Afriyie, Jianguo Du, Kingsley Appiah
Keywords
Related Articles
- EP ID EP307741
- DOI -
- Views 58
- Downloads 0
Problems Faced by Women College Students in Learning Active Skills in English
The main aim of the study is to find out the significance difference between problems faced by women college students in learning active skills in English of certain democratic variables. Survey method was adopted for th...
RUSSIA’S PERSPECTIVE ON SYRIAN QUAGMIRE AND CHALLENGES TO SECURITY FROM ISIS MENACE
Russia’s perspective on Syrian quagmire and challenges posed to security and rising menace of ISIS is about Syrian crisis which has engulfed the entire region into catastrophic war and has destabilized the regional peace...
EMPLOYMENT GENERATION THOUGH PMEGP IN LOHIT DISTRICT OF ARUNACHAL PRADESH – AN ANALYSIS
Entrepreneurship is an important agent in the economic development who provides an alternative solution to much malaise in the society such as poverty, unemployment; regional imbalance in income inequalities. Therefore,...
HOUSING AND HOUSING FINANCE IN INDIA: RECENT EXPERIENCE
Since the Independence in 1947, India has undergone a major transformation in the composition of urban population which now stands at 32%. The state has responded by having a number of schemes to meet the urban challenge...
EMPOWERMENT THROUGH ACCESSIBILITY: AN ANALYTICAL REVIEW OF DISABILITY POLICIES IN INDIA
Health is a significant indicator of the development of any country and disability plays an important role. India with more than 26 million people with disabilities has acknowledged that accessibility is the key to inclu...