The Effects of Trust Transference, Mobile Attributes and Enjoyment on Mobile Trust
Journal Title: BAR: Brazilian Administration Review - Year 2015, Vol 12, Issue 1
Abstract
Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the importance of trust for mobile commerce, there has been little academic effort to study the relationships between mobile devices unique components of interactivity and customer trust, or the relationship between offline, online and mobile trust. This study proposes a trust-mediated model for customer attitude and transaction intentions in mobile commerce contexts that incorporates trust transference and unique factors present in mobile commerce. Data were collected in an online survey and analyzed via structural equations modeling. Results suggest that trust transferred from online contexts and ease of use have significant effects on mobile trust formation, while also indicating that mobile trust influences consumers’ attitudes and intentions to purchase using mobile devices.
Authors and Affiliations
Giovannini, Cristiane Junqueira; Ferreira, Jorge Brantes; Silva, Jorge Ferreira da; Ferreira, Daniel Brantes
Empirical Evidence of Trade Credit Uses of Brazilian Publicly‐Listed Companies
While trade credit may be used as a substitute for bank loans, we find empirical evidence that listed firms do use bank debt and trade credit as two complementary sources of financing in line with recent theoretical pap...
How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities
Persuasive messages are central to interpersonal influence in online communities, where consumers interact mainly through text. We employed a combination of netnography and computer-mediated discourse analysis to inves...
New Configuration of the Brazilian State: Liberty and Development in the Evolution of Government in Brazil
The recent events in the global economy have revitalized the debate about the size and functions of the State. The neoliberal discourse was put in check, reopening the discussions concerning Market Liberty and the impo...
Strategic Corporate Social Responsibility Management for Competitive Advantage
Corporate social responsibility strategy and competitive advantage are important issues for the contemporary discussion on corporations in society when taking into account social and environmental impacts. Empirically,...
Corwin-Schultz Bid-ask Spread Estimator in the Brazilian Stock Market
This paper tests the validity of the Corwin-Schultz bid-ask spread estimator in the Brazilian stock market. The Corwin-Schultz estimator arises as an easy way to compute asymmetric information throughout daily high and...