The Effects of Trust Transference, Mobile Attributes and Enjoyment on Mobile Trust
Journal Title: BAR: Brazilian Administration Review - Year 2015, Vol 12, Issue 1
Abstract
Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the importance of trust for mobile commerce, there has been little academic effort to study the relationships between mobile devices unique components of interactivity and customer trust, or the relationship between offline, online and mobile trust. This study proposes a trust-mediated model for customer attitude and transaction intentions in mobile commerce contexts that incorporates trust transference and unique factors present in mobile commerce. Data were collected in an online survey and analyzed via structural equations modeling. Results suggest that trust transferred from online contexts and ease of use have significant effects on mobile trust formation, while also indicating that mobile trust influences consumers’ attitudes and intentions to purchase using mobile devices.
Authors and Affiliations
Giovannini, Cristiane Junqueira; Ferreira, Jorge Brantes; Silva, Jorge Ferreira da; Ferreira, Daniel Brantes
Keywords
Related Articles
- EP ID EP40594
- DOI -
- Views 230
- Downloads 0
Corporate Reputation and Bankruptcy Risk
In view of the influence of corporate reputation on investors’ choices and risk concerns, the purpose of this study was to explore the relationship between corporate reputation and bankruptcy risk in public firms. The in...
Human Resources Management Policies and Practices Scale (HRMPPS): Exploratory and Confirmatory Factor Analysis
Given the strategic relevance of Human Resources Management (HRM) in organizations and the lack of scientific instruments to measure employees’ perceptions about policies and practices of HRM, this study aimed to valid...
The Effect of Simultaneous Sponsorship of Rival Football Teams
The present study investigated the impact of team identification and team-sponsor fit on the sponsor’s brand equity. The study’s main theoretical references are (a) the Social Identity Theory (Tajfel & Turner, 1979); (b...
Heterogeneity of Isomorphic Pressures: Intertwining the Resource-Based View and the Neoinstitutional Approach
The purpose of this research is to establish a conceptual framework that contributes to explaining sustained competitive advantage, forming an analytical framework that brings the resource-based view and organizational...
Do Organizational Incentives Spur Innovation?
To date, we have only partially begun to develop an understanding of the channels through which innovation is facilitated within organizations. Although talented individuals are pivotal to supporting knowledge accumulat...