THE ESSENSE OF FINANCIAL IMAGE AND ITS IMPORTANCE IN THE ENTERPRISE

Journal Title: Jaunųjų mokslininkų darbai - Year 2010, Vol 26, Issue 1

Abstract

The topicality of this article is based on the effect the economical and financial crisis had by causing a wave of bankruptcy among famous and acknowledged enterprises; their contact audiences: consumers, suppliers, partners, investors, state institutions, employees, etc. - became less confident in business subjects. This situation forces heads of enterprises to plan the activity of enterprises more responsibly, and to form their images respectively by assessing information that is important to all groups of interest. A lack of scientific literature emphasizes the necessity of research in this field of forming financial image in the enterprise, as well as in the field of whole financial logistic.

Authors and Affiliations

Činauskaitė-Četiner Jurgita

Keywords

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  • EP ID EP118858
  • DOI -
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How To Cite

Činauskaitė-Četiner Jurgita (2010). THE ESSENSE OF FINANCIAL IMAGE AND ITS IMPORTANCE IN THE ENTERPRISE. Jaunųjų mokslininkų darbai, 26(1), 47-52. https://europub.co.uk/articles/-A-118858