The Ethical Dilemmas in Marketing - the Positive Idea and its Desirable and Undesirable Consequences
Journal Title: Acta Scientiarum Polonorum. Oeconomia - Year 2016, Vol 15, Issue 4
Abstract
The article deals with the issue of intended and unintended socio-economic consequences of marketing actions. Marketing concept is a positive idea of creating value for customers and other stakeholders, but the results of marketing decisions may be both positive and negative for company's environment. The arguments for positive effects of marketing are presented, as well as the evidence for unethical marketing practices and its negative consequences. Assuming that the need to consider interests of different companies' stakeholders is increasing, the concept of stakeholder orientation, as a broadening of the market orientation, is discussed. Finally the selected modelsof ethical marketing decision-making are presented.
Authors and Affiliations
Jarosław Woźniczka
Keywords
Related Articles
- EP ID EP194111
- DOI -
- Views 94
- Downloads 0
Product Innovativeness and its Impact on Health Related Importance of Food in the Catering Business
The objective of the study was to learn the opinions of representatives of gastronomy businesses regarding product innovativeness of the sector, with a focus on healthy solutions. The qualitative study of this issue was...
Mechanisms of Supporting Information Management in Agriculture
Considering the aspect of the role of information in the development of Polish agriculture, one should pay attention to the existing needs in this field, as well as to the existing support mechanisms stimulating the acti...
Corporate Social Responsibility as part of Company Image Management in Banking Institutions
The scope and the predominant approaches to corporate social responsibil- ity (CSR) are discussed, as employed by the leading Polish retail banking institutions at present, together with analyses of the impact made by CS...
The Motives, Preferences and Tourist Behavior of Poles Participating in Enotourism Trips
The main aim of the study is to show enotourism as a form of spending free time among Poles. The article presents the frequency and directions of enotourism journeys, motives of these travels and ways of spending time du...
The Importance of Transport Infrastructure Investments in Regional Development of the Norte Region in Portugal and the Masovian Voivodship in Poland
The aim of the paper was to compare the directions of investments in communication and transport infrastructure of the Norte Region in Portugal and the Masovian Voivodship in Poland. When analyzing the saturation of the...