THE EVALUATION OF INTELLECTUAL PROPERTY USING QUANTITATIVE METHODS
Journal Title: Annales Universitatis Apulensis series Oeconomica - Year 2012, Vol 14, Issue 1
Abstract
Currently the importance of intellectual property continues to rise. The market where the intellectual property assets are traded supports significant changes, which increase the importance of how assessment methods are applied to it. In present economy, the share of intellectual property assets in the total value of a company has greatly increased, which brings greater importance to a correct evaluation. This article aims to analyze the quantitative methods and the situations in which these methods must be used according to the assessment principles, context and purposes as well as the requirements that must be taken into account in preparing the assessment report. The article contains a case study that analyses the world’s top 10 brands based on a ranking compiled by Interbrand. There are being analyzed the trends on the leading brands market, the value evolution, their origin and structure.
Authors and Affiliations
Niţu Valentin Ionuţ
Keywords
Related Articles
- EP ID EP108794
- DOI -
- Views 125
- Downloads 0
THE POWER’S MECHANISM OF A MONOPOLY IN A MARKET ECONOMY
Monopolies make their presence felt in a market economy, not necessarily through 100% ownership control of a market, nor less, because there is a law that sanction its existence; in most cases, the existence of a monopol...
CORPORATE SOCIAL RESPONSIBILITY. EXAMPLE ROŞIA MONTANĂ GOLD CORPORATION
Corporate Social Responsibility, a concept without a world accepted definition is starting to be used in Romania as well. This is the reason why in the present article we try to make a theoretical description of the pres...
FINANCIAL SUPERVISION STRUCTURE IN ROMANIA. A COMPARATIVE APPROACH
In this paper we assess the financial supervision and regulation structure in Romania. To this purpose, we calculate and interpret the Financial Supervision Unification Index (FSU Index) and the Central Bank as Financial...
THE FINANCIAL PERFORMANCE IN HIGHER EDUCATION INSTITUTIONS. INFORMATIONAL SUPPORTS
Education has a vital role for the development of civilization, culture, and humanity, for increasing the discipline and rationality level in the social life, for cultivating the spiritual values and for granting the hum...
MULTIMEDIA INTERFACE AS A SUPPORT TOOL FOR LOGISTICS DECISION-MAKING
Growing complexity of problems of logistics management in enterprises and differentiation of the used applications without common database force businesses to search for solutions which facilitate the processes of logist...