The Evolution of Craft Beer Industry in Brazil
Journal Title: Journal of Economics and Business - Year 2018, Vol 1, Issue 4
Abstract
The present article investigated the craft beer industry in Brazil. Beer id the most consumed alcoholic beverage in Brazil with approximately 14 million kl/year, and Brazil is the third largest beer producer in the world. Almost 98 percent of beer consumption is Brazil is light beer, Pilsen, 3-5 percent alcohol. In the 1980s, craft beers began to produced in increasing scale in North America. In the 2000s, the global trend on changing consumer habits stroke Brazil. From 2002 to 2018, the number of regular craft brewing industries jumped from less than 50 to more than 830. This single case study investigated craft beer activities in the Brazilian market, its challenges, pitfalls, and ultimate performance, since its offspring to the present. Discussion and recommendations for future research complete this article.
Authors and Affiliations
Murillo de Oliveira Dias, Davi Falconi
Keywords
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