THE EXECUTION OF SOCIAL RESPONSIBILITY AS AN IMAGE BUILDING STRATEGY: THE CASE OF INTERNATIONAL CENTRAL GOSPEL CHURCH
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 7
Abstract
The European Union offers what appears to be the leading definition of corporate Social Responsibility which is; “a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis as they are increasingly aware that responsible behaviour leads to sustainable business success (Amaeshi, Nnodim and Onyeka, 2013 cited European commission 2002). When articulated from the managerial standpoint, this definition calls for corporations to be ethical and promote the virtues of good corporate citizenship, as well as obey the law while striving to make profit or gain (Carroll 1991:42). The pressure on corporate executives to pay greater attention to stakeholder concerns and make corporate social responsibility an integral part of corporate strategy has been mounting since the early 1990s. From the secular business perspective, corporate social responsibility activities has been underpinned by high-profile cases of corporate financial misdeeds (Enron, WorldCom, and others) and of social and environmental irresponsibility (e.g., Shell’s alleged complicity in political repression in Nigeria; Exxon’s oil spill in Prince William Sound in Alaska; Nike’s and other apparel makers’ links with “sweatshop†labor in developing countries; questions about Nestlé’s practices in marketing baby formula in the developing world) have contributed to a broad-based decline in trust in corporations and corporate leaders. The public’s growing reluctance to give corporations the benefit of the doubt has led to intensified scrutiny of corporate impact on society, the economy, and the environment, and a greater readiness to assume—rightly or wrongly— immoral corporate intent. The role among corporate stakeholders to work collectively to pressure corporations is changing. Shareholders through socially responsible investing are exerting pressure on corporations to behave responsibly. Non-governmental organizations (NGO’S) are also taking increasing roles, leveraging the power of the media and the internet to increase their scrutiny and collective activism around corporate behavior. Through education and dialogue, the development of community in holding businesses responsible for their actions is growing (Roux, 2007). World Investment Report (2004) maintained there were more than 60,000 multinational corporations estimated to be in the world. Perceptions about the growing reach and influence of global companies has drawn attention to the impact of business on society. This has led to heightened demands for corporations to take responsibility for the social, environmental, and economic effects of their actions. It has also spawned more aggressive demands for corporations to set their sights on limiting harm and actively seeking to improve social, economic, and environmental circumstances.
Authors and Affiliations
Moses Kumi Asamoah(Rev)| CENTRAL UNIVERSITY COLLEGE DEPARTMENT OF CHURCH ADMINISTRATION, CHRISTIAN EDUCATION AND FAMILY COUNSELLING BOX CT3768, CANTONMENT
Keywords
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- EP ID EP10312
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