The Extent to which E-Commerce will favor International Marketing and what Obstacles International Marketers may need to Overcome
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 9
Abstract
The main purpose of this paper is to consider the dynamics of e-commerce and its implications on businesses. As e-commerce involves a different environment for international marketing, its effect on the marketing mix will be looked at. The focus will be on the extent to which e-commerce favours international marketing as well as the obstacles companies will face in the global environment, when utilising and managing e-commerce.
Authors and Affiliations
Akram Abdulraqeb Sultan Al- Khaled
Keywords
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- EP ID EP646556
- DOI 10.6007/IJARBSS/v7-i9/3334
- Views 77
- Downloads 0
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