The Extent to which Managers in Jordanian Private Hospitals Perceive the Importance of Marketing Knowledge
Journal Title: Journal of Quality in Health Care & Economics (JQHE) - Year 2019, Vol 2, Issue 5
Abstract
This study aimed at identifying the extent to which managers in Jordanian private hospitals recognize the importance of marketing knowledge. The population consisted of managers in the Jordanian private hospitals. A convenience sample was selected from 60 managers, 40 questionnaires were returned for analysis, representing 66.67% of the sample size. By using Spssv23 program, several results were concluded. For instance, by using one sample t-test, it was found that there is a high level of awareness among managers in Jordanian private hospitals toward the importance of marketing knowledge and its dimensions (knowledge of patients, knowledge of health services and knowledge of competitors). The researchers recommended that the managers in hospitals must understand the marketing knowledge and should be aware of applying its dimensions in such a way as to gain strength to face competition in the local or forgien market.
Authors and Affiliations
Hashem TN* and Suleiman O
Keywords
Related Articles
- EP ID EP746672
- DOI 10.23880/jqhe-16000137
- Views 57
- Downloads 0
Health Insurance and Health
According to the World Health Organization Report, “promoting and protecting health is essential to human welfare and sustained economic and social development” [1].
Bridging the Gap: The Role of Cultural Competence in Addressing Black Maternal Health Disparities
Maternal health disparities are systemic issues affecting Black mothers in the United States. Maternal health disparity refers to the disproportionate occurrence of adverse maternal health outcomes across different popul...
Assessment of Economic Burden due to Alcohol Consumption among Residents of Slum Area of Belagavi City
Background: Alcohol consumption is an inseparable addiction to all around the world including India in the current scenario. Both direct and indirect cost of the economic burden of alcohol, consumption was estimated to...
Education for Wellbeing: A Missionary Reservation by Brendan Carmody
Early Experiences in Ireland I grew up in rural Ireland during the 1950s. After primary school, I attended boarding school. Obtaining a secondary education was, at that time, a luxury afforded to only a small number of c...
Covid-19, Health Care in Ghana and the Fundamental Laws of Medical Science
The purpose of this article is to provide an overview of available research concerning covid-19 in Ghana. It presents challenges, measures from the health care delivery sector in the public health facilities. The article...